There’s a common myth about how email marketing is dead, and this is simply not the case. It doesn’t matter what kind of business or industry you’re in, everyone needs to incorporate email marketing into their marketing strategies. However, while creating emails may seem simple, a lot more goes into it than one might think. We can’t give away all our secrets, so here are a few email marketing mistakes you can avoid that can bring your email marketing to the next level.
Forgetting the Mobile Users
Most emails are created on desktops, and they look great, however, most of them are seen on mobile devices. Have you ever tried reading an email on your phone and found yourself squinting to read the text or struggling with unclickable buttons? Mobile optimization is imperative when it comes to designing emails. Some things to keep in mind when putting your email together are:
- Avoid long blocks of text.
- Don’t rely heavily on images.
- Send yourself test emails and open them on your mobile device to make sure your sections are aligned.
Overlooking Personalization
Imagine this: You receive an email that is addressed “Dear Valued Customer.” Does it make you feel valued? Personalization makes customers feel seen and heard. Use their names, send them recommendations based on purchase history and make them feel like you are directly talking to them.
Forgetting to Proofread
Typos, grammatical errors and broken links signal carelessness and unprofessionalism. Forgetting to dot your i’s and cross your t’s not only detracts from your message but also deteriorates your credibility. And while we’re all only human and do make mistakes, they can be easily avoided. Before hitting send, take an extra look over the email carefully – read it out loud, use spelling and grammar checkers and ask for a fresh pair of eyes to catch any overlooked mistakes.
Don’t Set it and Forget it
Audit and revisit your automated email workflows like they are your core products or services. This is the best practice to ensure that your creative is relevant and up to date. Come up with a cadence for how often you should reanalyze your emails so that they remain effective and impactful. Don’t let them just sit there and gather dust.
Ignoring Email Send Times
You’ve just created the perfect email: a compelling subject line, personalized content, eye-catching visuals and irresistible offers. You send it and eagerly await the flood of responses, but hours pass, and your inbox remains quiet. What went wrong? Timing. Ignoring email send time optimization means risking your message getting lost in the daily shuffle. Take the time to understand your audience and experiment with send times to ensure your emails are seen when they’re most likely to be read and acted upon.
Spamming Subscribers
Put yourself in the shoes of consumers. How often do you check your email inboxes and feel annoyed with the number of messages you have? You don’t want your subscribers to associate that same feeling with your brand. People sign up for your emails because they have some sort of interest in your content, but they don’t want to be bombarded with emails multiple times a day.
Email marketing can be a game changer when done correctly and is most definitely still alive. If you’ve reviewed this guide and have realized you fall into the category of doing email marketing wrong, JSK Marketing is here to help! Whether you’re looking to boost engagement, nurture customer relationships or drive sales, we’ve got you covered. Get in touch with us today if you’re ready to start elevating your email marketing campaigns.
