Email is the most powerful marketing tool used by over half of the world’s population, but only a select few will permit you to have their email address. However, there are proven techniques you can use to maximize the number of people who sign up to become part of your valuable subscriber list.
Publish Valuable Content
If your content is not good, people will not sign up for your emails. Give people something of value and something to look forward to receiving. Email recipients do not want another email in their inboxes unless it benefits them in some way.
Clarify Your Purpose
People need to know what they’re signing up for. Whether it be newsletters, offers or tips, it’s best to give visitors some insight into why they’re signing up and what kind of emails they are going to receive.
Utilize Social Media
Those who follow you on social media are more likely to sign up for your newsletter. Promoting your newsletter using engaging posts with persuasive language and visuals across all your social media channels captures your audience’s attention and encourages them to sign up.
Make it Easy
Opt-in forms are great ways to capture your website’s visitor’s attention. Forms that are designed well with visuals, are user-friendly and placed strategically in the sidebar, footer or as a pop-up, engage your visitors from the start. Don’t forget to make the process as streamlined as possible by minimizing the number of form fields required for signups.
Mobile Optimization
Did you know that 96% of the world’s population uses their mobile device to access the internet? A clean, organized and easy-to-read webpage, blog post and sign-up form that works across all platforms allows you to reach your full audience.
Offer a Lead Magnet
People are more likely to sign up for your emails if they know they’re getting something in return. That’s why offering a lead magnet is so effective. A lead magnet is an incentive you offer your website visitors in exchange for their email address. These should be relevant to your target audience’s interests. Some examples include:
- eBooks
- Checklists
- Webinars
- Videos
- Product Discount
- Free Consultation
Run an Online Contest
Offering a prize giveaway – different from other incentives – will easily help you gain more subscribers. Creating a sense of urgency and exclusivity with a contest emphasizes the unique opportunity to win a prize. When this is done strategically, it will not only help to increase your email subscribers but also encourage social sharing.
Do A/B Testing
A/B testing isn’t just for email subject lines or graphics – it can be used on sign-up forms too! Try creating two different layout designs using different colors, fonts, CTAs and copy and compare them to each other. Use the data you find to determine which has more reach and signups. Read our recent blog post on A/B testing for more information.
Give Your Newsletter a Name
Names can be the difference between fresh and stale marketing, so give your newsletter a name. Naming something creates excitement and uniqueness, giving your audience something to distinguish your emails from other content they may receive. Your newsletter’s name is also an extension of your brand, so get creative!
Give the Customer Control
A huge part of maintaining and growing your email list is decreasing the number of people who unsubscribe. One way to do this is to let your customers decide how often they want to hear from you. This can be done through a selection process at the time of signing up. Doing this gives the power back to the customer and ensures that their inboxes are not spammed with emails they do not want.
Growing an email list is one of the most important aspects of a successfully marketing a business. By implementing these strategies, you can expand your reach, nurture relationships with your audience and ultimately drive business growth.
At JSK Marketing, we know the ins and outs of email marketing, crafting effective messaging into campaigns or newsletters that communicate your strengths and entice your customers. If you’re interested in learning more about our email marketing services, contact us today. If would like to sign up for our monthly newsletter, head over to our website to enter your email address and subscribe.
