Digital marketing has always been about connecting with your audience at the right place and the right time. This means you need to meet them where they are spending most of their time: online. But how do you reach them effectively and with what strategies? We’re here to answer these questions and more.
The Who & What
Digital marketing refers to all marketing efforts that occur online. The role of digital marketing is to help your business generate new leads and increase traffic and sales by reaching out to potential customers who are searching for your products or services through social media, emails, search engines and websites.
Digital marketing helps you reach a wider range of customers than traditional marketing can offer. Let’s look at some key benefits.
Focus on Specific Prospects
If you’re placing a commercial on radio or TV, you have limited control over who sees it. Yes, you can target people based on certain demographics, but those aren’t always accurate. Digital marketing allows you to target specific audiences with personalized messaging.
Digital marketing offers something that no other kind of marketing offers, the ability to quickly pivot. Pivoting ensures that you get the most bang for your buck, meaning if a certain channel isn’t performing as well as you’d hoped, you can always switch. This helps prioritize your campaign budgets for a higher ROI.
Traditional marketing’s biggest limitation is measurability. Digital marketing allows you to see results in real-time. For example, if you put an ad in a magazine, there is no way to know how many people saw it or if any sales converted from it. However, on social media, you can track just about anything. Which metrics are most important? Check out our blog post on the social media metrics that truly matter.
Today, digital is at the heart of everything marketing. So how do we do it? Follow these steps and you’ll be on your way to delivering and creating successful campaigns.
Define Your Goals
The easiest way to shape a digital marketing strategy is after you’ve determined your goals. Let’s say that your goal is to increase brand awareness. How do you do that? Try using social media to share content, but make sure it’s engaging. Not sure how? Our blog post on the how and why of creating shareable content can give you a step-by-step guide.
Identify Your Target Audience
One of the biggest benefits of digital marketing is targeting specific people. Your target audience is the group of people you want to reach through your marketing effort. Knowing your audience helps decide which channels you should use and what information to include in your content. It is important to note that your target audience can vary, depending on the channel used for a particular product or service.
With the increasing use of mobile devices, it’s important to ensure your digital marketing strategies are mobile-friendly for a seamless user-experience. Think about social media for instance. It’s important to have the mobile user in mind with dimensions of graphics and length of text as phones are where most people consume social media.
Balance Between Free and Paid Strategies
When you spend time building persona’s that comprehensively identify your audience’s needs and create high-quality content that converts, you’re likely to see strong results with minimal spend. However, paid advertising could come with quicker results. Organic marketing focuses on content that matters like blogs and social media management that educates and entertains. Try both and see which performs best for your brand.
It has never been easier to maintain consistent contact with your customers, and nothing else gives the level of personalization as digital marketing provides. The more open you are to implementing digital marketing strategies, the more successful your brand can become.
Reach out to JSK Marketing today to have your brand become the most successful it’s ever been online.