You’ve heard it before: “Content is king.” Did you also know that content is at the heart of a well-executed social media strategy? Content is how brands make their first and long-lasting impressions. Crafting the right type of content can significantly impact engagement, reach and overall success. That’s why it’s important to know what to post on each social media platform. Let’s look at some of the most valuable types of content for social media.
Short-form video was a top trend in 2023 and will continue to be leveraged in 2024. Did you know that short-form videos have the highest ROI? These videos are the most captivating form of content, thanks to their ability to present information in less than a minute. The length also makes them more shareable, which is ideal for social media. Instagram Reels, YoutTube shorts and TikTok are evidence of the effectiveness of these videos. Wondering about the key to seeing success with short-form videos? Our recent blog post talks about what you need to know about the rise of short-form videos.
Images grab attention instantly. Colors, composition and text (or lack thereof) give viewers an immediate impression of your brand. Our phones are equipped with some of the best high-quality cameras, plus there are free editing tools, like Canva, that make it easier for those who lack professional experience in editing and graphic design to create content.
User-Generated Content is content created by fans and consumers that brands repurpose for their feed. UGC is a form of storytelling, and everyone loves a story. It also builds trust, authenticity and a sense of community. It’s essentially giving social proof and testimonials that a product or service is worth the hype. Of all the kinds of social media content, UGC is the most trustworthy.
With polls, you’re getting your audience involved and receiving instant feedback. When asking for audience participation in a poll or survey, you’re increasing engagement and letting them know you care about what they think and gaining valuable insights. From collecting preferences to steering content direction, polls are a great way to interact with your audience and increase your reach.
Including a diverse and strategic mix of content allows brands to capture and retain an audience’s attention and make meaningful connections. While best practices are a good starting point, your brand and your target audience are unique and require special attention. Find what works best for you by experimenting, analyzing and adapting your content strategy to keep your social media presence alive and effective.
Not sure where to start? At JSK Marketing, we have an experienced hand in creating content and campaigns for social media that highlight business’ best features and drive website and foot traffic. If you feel like your social media presence has been lagging, there’s no time like the present to reach out. We can’t wait to hear from you!