If you’re asking yourself, “It’s 2024. Does it really matter where I rank on Google?” The answer is yes! Even in 2024, it matters more than ever where you rank on Google. Did you know that the first five organic results on the first page generate more than 67% of all clicks? Even though there have been multiple platform developments, a high ranking on google remains one of the best ways to boost your traffic. To help you crack the code for how you can rank higher, we’ve put together some best practices that you should implement sooner than later.
Improve Your Bounce Rate
When visitors visit your site and then return to the search page within a matter of seconds, it will hurt your ranking. Google sees this as users being less than impressed with your site. This means the longer people browse your site, the lower your bounce rate. To improve your bounce rate, make sure that your content is relevant, easily digestible and located in a place where visitors can find what they came for quickly. This decreases your bounce rate, increases engagement and proves your worth being ranked higher.
Don’t Ignore Technicalities
While creating compelling content and optimizing keywords are crucial, neglecting technical optimization can destroy your efforts. Technical SEO is ensuring that the back-end elements of your website are designed in a way that search engines can crawl and index it easily. You’ll want to make sure that:
- Pages load quickly.
- Your site is mobile friendly and secure.
- All links work.
All these aspects create a solid foundation for long term growth and visibility.
Build Authority by “E-A-T”ing More
SEO isn’t the only three letter word acronym Google loves. Google EAT stands for “effectiveness, authoritativeness and trustworthiness.” You can establish these three elements on your site by creating high-quality content and getting other sources to link back to your content. Trustworthiness comes after you’ve proved the first two. Google will then look at you as an expert and thus rank you higher.
Participating in an SEO audit will give you a thorough examination of your site’s technical aspects, content quality, backlinks, mobile optimization, site speed and more.
Curious about where you rank? At JSK Marketing, we offer a free SEO Audit, where we can identify your strengths, weaknesses and opportunities for an improved strategy that can guide you to greater growth and success online.
SEO might sound like a lot of work, and while it is this is your website we’re talking about. If you’re in need of learning how to best optimize your site, partner with us! With our services, you gain valuable insights and actionable recommendations. Send us a message today!