Organic traffic + landing pages = higher conversion rates. The content that you’re creating now should not only be considered for your current campaigns and goals but for future conversions too. But how do you make sure your content is searchable and able to generate leads? It can be hard to optimize your landing pages to rank as high as a blog post would on Google, but it’s not impossible. Let’s look at how you can optimize your landing pages to ensure they are being seen and creating higher engagement.
What is a Landing Page?
A landing page is a web page that is created for the purpose of converting traffic into leads. They can encompass different layouts, but all have one common goal: lead generation. Great landing pages should include:
The copy on the landing page should be designed to drive the user to the call to action (CTA). It should be written in a way that educates the visitor on the problem, solution and why your business should be the one they choose.
This is a prompt that will tell your visitors exactly what to do next. This should lead them to a clear and concise direction to contact you, download a pdf, request a quote and more.
A filled-out form is a successful, converted lead. This should include name, contact information and email.
How to SEO Optimize Your Landing Pages
A high ranked landing page will most certainly drive organic traffic each month, so how do you get yours to appear at the top? Let’s dive in.
Use Relevant Keywords
Your keyword research should involve identifying relevant search terms and phrases that align with your audience’s questions and intent. To increase visibility and discoverability, it is important to use these keywords strategically throughout your landing page content. To see success sooner than later, keep your keywords short and place higher-quality terms first. Search engines place more emphasis on keywords that appear closer to the top and the left of the page title.
Here’s a short and sweet checklist to make sure you nail your on-page SEO.
- Are your main keywords placed towards the beginning of the URL?
- Is your URL also short and sweet?
- Is your title eye catching? And in the Heading 1 font?
- Did you optimize your images by compressing them?
- Did you choose a good file name that contains keywords for those files?
Your on-page SEO is important because it helps search engines understand your content better and match it to specific questions users may ask.
Build Your Link Strategy
One of the most important things search engines look for when deciding whether to rank your web page or not is if other people are vouching for your content by linking back to it. This includes linking to other blog posts, articles or even your own landing pages, like this one. It’s always a good idea to think about your strategy for link building to get more out of your SEO efforts. Check out our recent blog post to learn about the importance of internal linking for SEO, and if you want to see how your efforts are doing, sign up for our free SEO audit!
SEO ensures that your website attracts the right audience. Quality over quantity and following the tips above will ensure your content ranks high year after year. Contact us to ensure you’re positioned aggressively on the Google search results.