TikTok is known as the powerhouse platform for content creators and influencers. With its unique algorithm and vast user base, it can be challenging to stand out. According to Google, 40% of Gen Zers prefer to use TikTok as their search engine of choice. With so much activity happening on the app, now is the time to level-up your TikTok SEO strategy.
Why is TikTok SEO Important?
TikTok SEO means enhancing your videos to appear at the top of the search results on the app. The key focus is on improving the searchable elements of your videos to connect it with interested users. TikTok’s algorithm gathers information from your videos to discover what the post is about and who would be interested in it. To improve the discoverability of your videos, TikTok has recently upgraded its video description field from 300 characters to 2,200. With a strong TikTok SEO strategy, you can give your videos the recognition and engagement they deserve.
SEO Strategies
Be Interesting
The first few seconds of a video are the most important. If you can grab your audience’s attention within the first few seconds, TikTok’s algorithm is more likely to push your content onto more “For You” pages thus increasing your discoverability.
Do Your Research
There has been a great debate on whether hashtags are dead. When it comes to TikTok, they are very much alive. TikTok uses hashtags to categorize content on the app. By adding relevant hashtags that focus on the topic of your posts, the algorithm can better understand what your videos are about.
Utilize Keywords
TikTok uses the words you put into your text description to help categorize its content. For best practices with keywords, TikTok and increased visibility, include keywords that are relevant to the topic of your video in the text description and on the screen itself. TikTok’s algorithm views in-video text and text description as equally important.
Include a CTA
Don’t be shy! Ask your audience to engage with your content. Content creators on TikTok regularly ask for engagement in their videos. In your next TikTok video, encourage your audience to check out your website or follow you on other social media platforms. In turn, you should also engage with your audience in the comments. The more engagement you receive, the more likely TikTok is to promote it. Engagement signals to the algorithm that your content is worth promoting to a wider audience.
When you implement these proven strategies, you enhance your chances of being featured on the “For You” page and reaching a broader audience, ultimately elevating your discoverability. Stay creative, stay engaged and watch as your TikTok profile can reach people across the world.
With our social media management services, we can help you create content that is worth sharing and increase your discoverability on TikTok and other platforms. Contact us today to get started.
