Content marketing is one of the most effective ways to reach your audience. One of the toughest parts about being a blog writer is getting people to actually read your posts. According to MarketingProfs, over 2 million blog posts are posted every day, so it’s safe to the competition is pretty intense. What is it that makes a blog post something that your audience wants to engage with, and how do you create more exciting content?
SEO Research
Search engine optimization research is crucial. The start of content planning is based on research found in trending topics, keywords and keywords about those keywords. When you have the information about what people are talking about and what they’re interested in, content planning that increases web traffic is much easier to create. SEO research also involves evaluating your existing content and identifying areas for improvement. To boost engagement with your older blog posts, look at factors such as content quality, length and relevance. This will help with determining which pieces are performing best and which need updates.
Add Visuals
High quality, visual elements not only make content more appealing but also help with conveying information, making it easier for readers to understand and retain what they’re reading. Visuals like relevant images, infographics, charts, graphs and videos can all help with making the information more digestible and keep visitors on your blog longer. 
Placement of visuals also plays a big part in a more visually appealing blog post. When you break up longer paragraphs (like this one!) with an image, it maintains reader’s interests thus increasing engagement.
Repurpose Longer Content
Repurposing content involves taking a long-form content piece and transforming it into various formats without duplicating the same exact content. Turning your blog posts into smaller, bite-sized content is the best way to have your blog posts content last longer. These smaller content types can be social media posts, email newsletters, infographics or videos. Doing so not only extends the reach of your original work but also caters to different audience preferences, which increases engagement.
Have a Distribution Strategy
Publishing a blog post is just one piece of the puzzle. To make the most out of your content and have it reach its intended audience, you need to share it effectively. Creating a thoughtful distribution strategy and schedule is key to letting people know that this content exists. This can be done through social media, email marketing, podcasts, paid ads and more. Creating this schedule also allows you to track metrics. By regularly monitoring the performance of your distribution efforts, you’ll be able to see what’s working and what’s not.
Boosting engagement takes time, but by utilizing these strategies, you can create blog posts that resonate with your audience and keep them coming back for more.
At JSK Marketing, we’re passionate about helping brands achieve their goals through content marketing and blogging. If you’re ready to enhance your blog posts and engage your readers, let’s chat! We’re just one message away.
