When it comes to social media content, one size does not fit all. People have different priorities when they are searching for content, so seizing the opportunity to serve your message across all platforms allows you to reach a broader audience. What’s the point of creating amazing content if no one is going to read it? Your ability to connect with a diverse audience can make or break your company’s success. Keep reading to learn more about why content diversity matters and how to use it to reach wider audiences.
Why Utilize Content Diversity
Your social media audience could be different on each platform, even if your product or service is targeted to a narrow audience. Content diversity is creating different content types to cater to different preferences and interests. For example, there are some people who would rather watch a tutorial video rather than read long instructions. But you have both to cater towards preferences and learning styles with your audience.
Reach on all Platforms
Another reason your content should be diversified is because it encourages people to follow you on all your social platforms. If you’re posting the same content across all platforms, people see no reason to follow you on all of them.
Your content looks organic on social media platforms when it is diversified, thus enhancing your SEO and discoverability. Search engines reward websites with diverse, high-quality content. A variety of content types can improve your SEO rankings and make your site more discoverable to users searching for related topics.
How to Use Content Diversity
Now let’s look at a few strategies on how to use content diversity across various platforms.
Instead of taking one piece of content and posting it across all platforms in one day, spread them out. Take a blog post, for example, and share it on Facebook. A few days later, share it with different messaging on your LinkedIn profile, and again a few days later on X. This allows for your content to not be missed and for you to tap into various user bases.
When you repurpose content, you’re changing its format. Again, take a blog post, find a sentence in it that is worth sharing and turn it into a carousel on Instagram, a quote post or a TikTok video. This makes several smaller content pieces out of a larger one. Not only does this strategy help you reach new audiences, but it establishes you as an authority in your industry.
Content for Specific Platforms
This approach allows you to build the idea of upcoming posts and then tailor it to specific platforms. For instance, you want to share a personal experience on how your product/service helped a client. Think about which parts are most pertinent and customize them to each platform. For a longer read, post to LinkedIn. For a short, fun video, post to Instagram or TikTok. By customizing your content for specific platforms, you’re optimizing your reach, engagement and impact on each platform.
Bonus: check out our blog post on how your business can improve your social media presence.
The strategies above are all powerful and can help with expanding your reach and engaging a wider audience. When you recognize the diversity in your audience and tailor your content to their interests and needs, you are building trust and a more robust online presence.
At JSK Marketing, we specialize in using content diversification across all social media platforms. With our expertise in social media, we can enhance your online visibility, connect you with diverse audiences and amplify your brand’s reach. Contact us today to reach unbeatable social media status!