RRM Insurance Services | JSK Marketing

Enhancing Branding & Marketing Strategies for a Commercial Insurance Brokerage

RRM Insurance Services (RRM), a leading commercial insurance brokerage sought to enhance their marketing efforts to increase brand awareness, engage with potential clients and drive business growth. They required comprehensive support in social media management, email marketing, graphic design and tradeshow support.

The Challenge

Limited Online Presence

The brokerage had minimal engagement on social media platforms, resulting in low brand visibility.

Ineffective Prospect & Customer Engagement

Their existing email marketing efforts were sporadic and lacked a strategic approach, leading to low open and conversion rates..

Outdated Visuals

The brokerage’s marketing materials were outdated and did not reflect their professional image.

Tradeshow Preparation

RRM needed assistance in creating impactful tradeshow materials and strategies to maximize their presence at industry events, including pre-show and post-show communications.

Solutions Implemented

Social Media Advertising

Email Marketing

Graphic Design

Tradeshow Support

Social Media Management

Platforms Used:

Approach:

Developed a comprehensive social media strategy tailored to the brokerage’s target audiences of automotive, construction, churches and non-profit organizations.
Created and scheduled engaging content across multiple platforms, including LinkedIn, Instagram and Facebook.
Monitored and analyzed social media metrics to refine strategies and improve engagement.
Implemented an employee engagement campaign to drive better awareness and overall growth for all social channels.

Email Marketing Drip Campaigns

Designed and executed targeted email drip campaigns to nurture leads and convert prospects into clients.
Created personalized email content that addressed the specific needs and pain points of different audience segments.
Utilized A/B testing to optimize subject lines, content and call-to-action buttons for higher open and click-through rates.
Analyzed campaign performance and made data-driven adjustments to improve results.

Graphic Design

Revamped the RRM’s visual identity with modern, professional designs specific to target markets.
Created eye-catching graphics for social media posts, email campaigns and sales collateral.
Ensured all designs were consistent with the brokerage’s brand guidelines.

Tradeshow Support

Developed a comprehensive tradeshow strategy, including booth design, promotional materials and engagement tactics.
Designed and produced high-quality banners, posters and handouts to attract and inform attendees.
Provided event management support to ensure smooth execution and maximize the RRM’s presence.
Collected and analyzed data from tradeshow attendees to refine future strategies.

The Results

By providing comprehensive support in social media management, email marketing, graphic design and tradeshow support, JSK Marketing has been able to help RRM significantly enhance their marketing efforts. These improvements and continued work have led to increased brand visibility, higher engagement rates and overall business growth.

Increased Social Media Engagement

RRM saw a 391.1% increase in social media followers and a 2,924.7% increase in engagement rates within 12 months of partnering with JSK Marketing. They also saw an 860% increase in post link clicks and over 1,700% increase in social media impressions.

Improved Email Campaign Performance

Maintained average open rates of 40.7% with over a 5% engagement rate, double the industry standard (2.58%) to segmented and personalized email content. RRM’s website experienced 12.7% year-over-year growth in traffic from email marketing efforts.

Enhanced
Brand
Image

The new graphic designs received positive feedback from clients and prospects, enhancing the RRM’s professional image online and at tradeshows.

Successful Tradeshow Participation

RRM reported a significant increase in leads and new business generated from their largest tradeshow, attributing the success to the well- executed strategies and pre/post-show communication plans.