Cascade Outdoor Design

Cascade Outdoor Design

In 2023, JSK Marketing partnered with a locally owned luxury outdoor design company, Cascade Outdoor Design, to help increase their brand awareness in the Northeast Florida market.
Outdoor landscaping and design is a highly competitive industry, especially in sunny Florida. Given Cascade’s focus on providing high-end luxury outdoor design, it was crucial that their marketing efforts match the quality of the services and products offered.

Through a multi-tactic marketing strategy, JSK Marketing was able to help Cascade increase brand awareness, clearly communicate their value proposition and generate new leads.

The Client

Cascade Outdoor Design offers luxury outdoor design services for clients from North Florida to Central Florida. With their team of in-house designers and trusted construction partners, Cascade provides a full range of services needed for a complete transformation of residential landscapes, including landscape design and installation, custom pools, fire features, outdoor lighting and outdoor kitchens. Taking a holistic approach, Cascade designs every space with the intention of making the outdoors feel as if they’re an extension of the home.

The Challenge

Cascade’s main goal was to increase brand awareness and generate leads while maintaining a relatively conservative marketing budget. They needed to establish a distinct brand identity, showcase their service offerings and reach a niche audience: those with a substantial budget in need of a large-scale outdoor renovation.

The Solution

JSK Marketing was able to increase Cascade’s brand recognition and lead generation by using the following tactics:
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Digital
Advertising

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Organic Social
Media

Email Marketing

Email Marketing

Blogging

Branding

Graphic Design

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Search Engine Optimization (SEO)

Digital Advertising

JSK Marketing ran targeted ads on social media platforms including Facebook and Instagram to engage with homeowners looking to renovate their outdoor spaces. In addition to social media advertising, we implemented retargeting ads to re-engage visitors who had previously shown interest in Cascade’s services but had not yet made a purchase conversion.

Organic Social Media

By consistently posting high quality images and captions on Cascade’s social media pages, our team was able to establish Cascade’s brand identity as one of the leading businesses for upscale, full-service outdoor design in their market. By showcasing their work, client testimonials, behind the scenes content and team culture, Cascade grew an engaged audience.

Email Marketing

We used monthly newsletters to target both homeowners and custom home builders. The newsletters provided Cascade with a consistent touch point with existing and potential customers and enabled them to highlight their latest projects, provide expertise and share key service offerings.

Graphic Design

Our team assisted Cascade with graphic design projects to ensure all marketing and sales assets fit brand guidelines and elevated the brand to new heights. Our team designed business cards, networking handouts and print ads for local publications that positioned Cascade as an elevated, professional and consistent brand throughout the community.

Search Engine Optimization (SEO)

JSK Marketing conducted keyword research and optimized website content, images and meta tags to improve search engine rankings. In addition to adding new content, we ensured that all existing content was optimized for climbing search engine rankings.

Blogging

We published monthly blog posts to highlight outdoor design tips, share industry trends and spark ideas for homeowners who were looking to renovate their outdoor space. Blog content was shared through the monthly newsletters and social media content to ensure maximum exposure and value.

The Results

Increased Engagement Rates

Social media engagement rates increased over 800% in 12 months with a significant increase in impressions and website visits, as well as a consistent increase in followers.

Increased Site Traffic

Site traffic from social increased 590% over the course of a year. Email open rates performed 20%+ above the average for the home and building services industry.

Increased Organic Users

SEO efforts resulted in organic total users increase of 80.87%, organic new users increase of 78.83% and returning users increase of 66.36% within the first year.

Branding

Conclusion

In service-based industries where the conversion funnel is extensive, a multi-pronged approach is essential to stay ahead of the competition. By investing in a range of marketing tactics, JSK was able to help Cascade build a cohesive and powerful brand identity to drive high quality leads, further underscoring the importance of investing in multiple strategies to achieve the best results.

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