About Floors n’ More

Maximizing ROI in Retail Flooring

The Power of a Diversified Digital Advertising Strategy

In 2023, JSK Marketing was selected by a locally owned and operated flooring business called About Floors n’ More to build their digital marketing program. In the competitive, residential flooring industry, achieving the best return on investment (ROI) from marketing spend is crucial. Learn how JSK Marketing built a diversified digital advertising strategy that maximizes our client’s ROI.

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The Client

About Floors n’ More offers high quality, affordable flooring products and services. They have two retail locations in Jacksonville, FL that showcase the latest lines in wood, carpet, laminate, tile, vinyl, waterproof, natural stone and custom area rugs. As Jacksonville’s top choice for flooring, they provide exceptional service every step of the way. From hand-picking products to ensuring flawless installation and delivering unbeatable customer care, About Floors n’ More is your go-to for quality and satisfaction in the flooring world.

The Challenge

The primary challenge About Floors n’ More faced was a desire to increase brand awareness and boost sales without significantly increasing their marketing budget. They needed a strategy to reach a diverse audience and achieve a high ROI.

The Solution

JSK Marketing was able diversify About Floors n’ More’s marketing strategy by incorporating the following approaches:

OTT (Over-The-Top) Advertising

JSK Marketing ran OTT ads to reach potential customers streaming content on platforms like Hulu and Roku. This helped target a tech-savvy audience interested in home improvement.

Social Media
Advertising

JSK Marketing ran targeted ads on social media platforms like Facebook and Instagram to engage with homeowners looking to refresh flooring throughout their home, as well as looking to remodel kitchens and baths.

Organic Social
Media

By regularly posting engaging content on their social media channels, About Floors n’ More built a community of followers interested in flooring trends and tips, ensuring they stay top of mind with their followers.

Retargeting
Advertising

JSK Marketing implemented retargeting ads to re-engage visitors who had previously shown interest in their products but had not yet made a purchase, increasing the likelihood of conversions.

The Results

After six months of implementing the diversified marketing strategy, About Floors n’ More observed the following outcomes:

Increased Website Traffic

The OTT ads significantly boosted website traffic, with over a 100% increase in new user visits.

Higher Conversion Rates

Social media ads, retargeting ads and organic social media engagement led to a 34% increase in conversion rates.

Improved ROI

The diversified approach resulted in a 75% higher ROI compared to their previous single-channel strategy.

Enhanced Brand Awareness

OTT ads and social media efforts helped our client gain more recognition in the home improvement market.

Additional Creative Assets

Our client’s case demonstrates the importance of investing in multiple marketing tactics to achieve the best ROI. By diversifying their marketing efforts, they were able to reach a broader audience, increase engagement, and ultimately drive higher sales. This approach not only mitigates the risk of relying on a single channel but also leverages the strengths of various tactics to create a comprehensive and effective marketing strategy.

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