Video content has quickly become the hot thing on social media. When you think of social media video platforms the first ones that come to mind are YouTube and TikTok, but those two are only the tip of the iceberg. Before we get into the many options available, let’s talk about the importance of social media videos.
The Importance of Social Media Videos
Did you know 95% of users will retain a message watched on a video as opposed to 10% read in text? Short-form video delivers the highest ROI compared to other marketing trends and is one of the best ways to quickly engage your audience. Videos allow you to tell your story and show your brand’s personality. Plus, the stats don’t lie: videos on social media are more likely to be shared, commented on and liked than any other type of content.
Now that we know the why, let’s look at the platforms you should be focusing on to make the most of your content.
YouTube
You can’t talk about video content and not mention YouTube. YouTube is king of long-form content, with a massive audience that is hungry for everything from tutorials to vlogs. One of the best things about YouTube is the staying power – videos posted years ago can still gain views and bring in new subscribers. Plus, YouTube is owned by Google, so your content can also show up on the search results pages. This makes focusing on high-quality production and SEO-friendly titles and descriptions necessary to make the most of YouTube’s search algorithm.
TikTok
TikTok has taken over the social media world. It’s the place for fast, creative content that has an algorithm with the potential to make any video go viral overnight. A huge advantage of TikTok is that it can help you grow audiences fast. The downside? You need to be posting consistently to grow that huge of an audience. And if you don’t have the time, check out our recent blog post on influencer marketing and how it equals B2C success. Moreover, if you’re looking to attract more of a Gen Z audience, shine on camera and have a ton of fun ideas – TikTok is your go-to platform.
Whether it’s through 24-hour Stories or TikTok-style Reels, video sharing on Instagram is a must-do! Instagram stories have developed over time, and adding several different features to them gives a distinctive and entertaining feel. These features include GIFs, emojis, tags, stickers, music, and much more. Reels are also a great way to increase engagement on your profile and attract new followers. They’re a fun way to show your personality and give your followers a behind-the-scenes look at your life. If you want even more engagement, try using trending audio and hashtags to boost your visibility.
At the end of the day, the best platform for your video content depends on your goals, audience and type of content you’re creating. At JSK Marketing, we specialize in creating high-impact videos that drive results across the right social media platforms. Whether you’re looking to boost your reach or just get more creative, our team can help you with our social media management services. Contact us today for a free 15-minute consultation.
