When it comes to running digital ads, there are so many options. From social media ads, Google search ads, display ads, YouTube ads… where do you even begin? Somewhere you can start is by knowing what you want out of running ads. What are you trying to achieve? Your answer to those questions will lead you to the right ad type.
If you goal is to build brand awareness and engagement…
…you need ads that will help you stay top-of-mind and be in front of as many people as possible. You need ads that grab attention.
Social Media Ads
Facebook, Instagram, LinkedIn, TikTok and others are the platforms that allow you to target specific audiences, making it easier to reach the right people at the right time. These ads should be eye-catching, so use visually appealing graphics or videos.
Display Ads
These are the banner ads you see on websites. These kinds of ads are great for keeping your brand visible as people browse online.
OTT & Video Ads
With these ads, starting a conversation on social media or reaching people while they’re streaming TV, movies or other content is easily achievable. Video ads can be placed on platforms like YouTube or TikTok and can be used to entertain, educate or inspire. OTT ads are designed to play during or in-between streaming content and are not skippable, ensuring your message is being seen. You can even go as far as targeting viewers based on location, demographics or their viewing habits.
If your goal is to drive traffic to your website…
…you need ads that are designed to generate click-throughs and engagement.
Google Search Ads
This type of ad shows up when someone searches for something related to your business. They’re perfect for those who already have the intent to act.
Social Media Ads
These not only can be used to build brand awareness, but also to drive traffic directly to your site. Use strong CTAs like “Shop Now” or “Learn More” to entice people to click.
If your goal is to increase conversions…
…Google Shopping Ads and retargeting ads are the way to go to get people to buy, sign up or take another action.
Google Shopping Ads
If you’re selling products, Google Shopping ads can showcase your items right underneath the search bar with pricing and images included.
Retargeting Ads
These ads target people who have already visited your site and shown interest in your business. For example, they may have added an item to their cart but not completed the purchase. Sometimes people just need to be reminded they “left something behind” or they “abandoned their cart” to complete a conversion.
The best campaigns often use a mix of ad types to hit different goals along the customer journey. So, ask yourself: What’s my goal?
At JSK Marketing, we offer a wide array of innovative digital advertising techniques to amplify your reach in new and existing markets. It has never been more important to forge an identity online. We can help by developing cultivated strategies that play to your strengths and increase the bond between you and your fans – as well as create new ones. When you work with us, we connect you with new customers and usher in a new era for your business. Contact us today to get started!
