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Google’s Cookie Tracking is Out: How Marketers Can Adapt
Advertising in media prior to the digital age was often a guessing game for buyers and sellers. Today’s…
Google AI vs. ChatGPT
Artificial Intelligence (AI) has become one of the most important tools in modern society, with an increasing number…
How Has Inflation Affected Consumer Spending
Inflation isn’t just a word economists throw around – it affects how you spend your money. As prices…
Google Ads Updates You Need for Your Holiday Campaign
‘Tis the season for holiday ad campaigns! The holiday season is just around the corner, and that means…
YouTube: Search Engine or Social Channel?
YouTube is the most popular video sharing platform in the world. With its endless stream of videos spanning…
Does ChatGPT Cause Copyright Issues for Marketers?
ChatGPT has been a hot topic since its release in November of 2022. For those who are unfamiliar,…
What to Expect from Privacy-Blocking Search Engines on Ads
We live in a world where our lives are constantly intertwined with all things digital. Having privacy and…
What Will Change With GA4?
Google Analytics has been the go-to tool for website analytics for over a decade, providing businesses with insights…
What to Expect from Google Analytics 4
Most marketers and web managers today are using Google Analytics to measure consumer behavior and track the success…
Are You Prepared for Google Analytics 4?
This past March, Google officially announced that they will begin sunsetting Google Analytics (Universal Analytics) properties beginning July…
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