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Tag: Digital Marketing
What Metrics Should You Be Tracking
The pressure to drive successful digital marketing campaigns is more intense than ever for marketers today. With new…
How to Prepare for a Cookie-Less Future
In a recent blog post, we discussed Google’s decision to phase out support for third-party cookies in their…
Why Modern B2B Marketers Need to Play the Long Game
A recent statistic should serve as a wake-up call for B2B marketers to begin rethinking their overall marketing…
The Future of Digital Ads + Spending
During the pandemic advertisers had to brainstorm new unique eye-catching strategies to meet their audience’s needs. When COVID-19…
2021 Digital Marketing Predictions
2021 Digital Marketing Predictions: What to Expect for the New Year Nobody needs to be reminded how difficult…
Marketing Your Business During a Pandemic
For marketers, quickly adapting campaigns to the context of the COVID-19 crisis has been an extraordinary challenge. Businesses…
How PPC is Not Always the Same as SEM
PPC or Pay-Per-Click marketing is a paid marketing strategy where a brand creates a digital ad and is…
What is Search Engine Marketing (SEM)?
Search Engine Marketing or SEM is the process of gaining website traffic by purchasing ads on search engines….
