Did you know on average we spend about six hours a day on the internet? This makes having a strong online presence more important than ever. Whether you’re a business owner, building a personal brand or just trying to share your own insights with the world, it can feel overwhelming to know where to start. In this blog post, we’ll discuss some key strategies to help improve your overall digital presence. Let’s get started!
Create a Website
Your website is often the first place people will go to learn about you and what you offer. If you don’t have a good website, you’re better off not having one at all. In fact, 75% of users admit they judge a business’ credibility based off how their website looks. A user-friendly design with simple menus and clear headings makes it easier to navigate your website. It’s also important to have clear CTAs that guide your website visitors on what action to take next. Whether it be subscribing to a newsletter or contacting you for a consultation, clear CTAs help convert visitors into customers.
Master SEO
SEO is your best friend when it comes to getting found online. To search engine optimize your website, start by:
Using Relevant Keywords
Think about some keywords people might type into Google to find you. Once you know them, sprinkle them throughout your website’s content.
Creating Quality Content
Search engines love fresh, relevant and valuable content. Regularly update your blog or website to stay current and match your audience’s needs and interests.
Optimizing Your Website
It is crucial that your website loads quickly, is mobile-friendly and has a clear structure. The goal is to keep visitors on your website for as long as possible. Search engines also rank user-friendly sites highest.
Be Active Online
It takes more than just being online; it’s about being active and engaging with your audience. Create content that is engaging and interactive. Whether it’s a question posted to your blog, a poll on social media or a CTA placed in your email that entices people to reply, always respond to your audience’s messages and comments. This shows you value their input and builds a loyal community.
Have a Social Media Presence
Social media is a powerful tool to connect with your audience and expand your reach. When it comes to social media, you want to make sure you’re on the right platforms for where your audience spends most of their time. It’s also important to be authentic. Share your story, your challenges and your successes. Authenticity resonates more than perfection.
Build an Email List
An email list is a direct line to your audience. Unlike social media where an algorithm controls who sees your content, an email goes directly to your subscriber’s inboxes. When you’ve built your email list, give people a reason to stay subscribed. You can do this by offering value with a discount code or a free pdf download or by sending regular updates through a newsletter that includes information you know your audience will value and engage with.
If you’re ready to take your digital presence to the next level, JSK Marketing is here to help! Our team specializes in SEO, social media strategy, content creation, email marketing and website development. Let us become a part of your team as we help craft a tailored plan that drives engagement and growth. Contact us today!
