Images and videos can make or break your website. Think of them as the chips and queso of a Cinco De Mayo party – you can’t imagine having one without them! Did you know that they not only make your website look better but play a crucial role in SEO? When optimized properly, your multimedia content can help your site rank higher and bring in new visitors. We’ve put together some strategies that you can put into place to boost your SEO strategy.
Descriptive File Names
When you upload an image or video, give it a meaningful name that describes what it’s about. This helps search engines understand the content more. For example, instead of “IMG_1234.JPG,” try “10-email-marketing-strategies-for-increased-open-rates.jpg.” The more descriptive, the better.
Alt Text Tells a Story
Alt text helps people who can’t see images and describes what’s in the image. For instance, instead of simply just typing “dog,” describe what’s happening: “Husky with giant stick at the dog park.” Again, the more descriptive, the better.
Add Subtitles or Closed Captioning
Videos without subtitles are like a birthday cake without candles – something is missing. Adding these subtitles not only helps those who cannot hear but also gives search engines more content to index.
Optimize Image and Video Sizes
Nobody likes to wait for a website to load, and larger file sizes can do just that. To keep things loading fast, compress your images and videos without losing quality. Utilize different tools on the internet to help you with this, as you also want to make sure you’re using the correct file sizes for different devices.
Share and Promote Your Content
SEO isn’t just about tweaking technical items on the back end of your website. It’s about writing and sharing your content with the world. Share images and videos on social media and other platforms where your audience spends most of their scroll time. The more people who see and share your content, the more love you’ll get from search engines.
Performance
Track how well your multimedia content is performing. At JSK Marketing, we are big supporters of Google Analytics to give us the most in-depth insights into how much traffic you’re receiving from these images and videos. It lets us know what’s working and where we can improve our efforts.
By following these tips, you can create a more effective image and video SEO strategy. But remember, SEO is an ongoing process and does not yield overnight results. Curious to know how long SEO takes to show results? Check out our blog post about how long it takes to see results for SEO to learn more. Don’t forget to keep experimenting and adapting to stay ahead of the game, reach a wider audience and grow your online presence.
Improving your SEO takes a lot of effort and patience. At JSK Marketing, we’re here to help you with your SEO strategy while you focus on what matters most, your business! Give us a call today to get started!
