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Category: Digital Marketing
What Metrics Should You Be Tracking
The pressure to drive successful digital marketing campaigns is more intense than ever for marketers today. With new…
What Is Entity-Based SEO?
SEO (search engine optimization) has been a fundamental component of digital marketing for many years. In simple terms,…
Why Modern B2B Marketers Need to Play the Long Game
A recent statistic should serve as a wake-up call for B2B marketers to begin rethinking their overall marketing…
The Future of Digital Ads + Spending
During the pandemic advertisers had to brainstorm new unique eye-catching strategies to meet their audience’s needs. When COVID-19…
2021 Digital Marketing Predictions
2021 Digital Marketing Predictions: What to Expect for the New Year Nobody needs to be reminded how difficult…
Built Different: How We Strive to Stand Out
At JSK Marketing, we understand how difficult it can be for consumers to find the right marketing agency…
All You Need to Know About Google Analytics’ New Predictive Capabilities
In an everchanging world of advancing technological capabilities, specifically in the field of marketing, Google’s machine learning models…
How PPC is Not Always the Same as SEM
PPC or Pay-Per-Click marketing is a paid marketing strategy where a brand creates a digital ad and is…
What is Search Engine Marketing (SEM)?
Search Engine Marketing or SEM is the process of gaining website traffic by purchasing ads on search engines….
2020 Predictions for the Digital Landscape
It’s no surprise that we love digital marketing at JSK Marketing. It’s at the core of what we…
