When it comes to digital marketing, there are few more powerful things than a call-to-action (CTA) that makes people feel compelled to click. CTAs are responsible for driving action or directing a customer journey. Consumers are bombarded with brand messages and CTAs every day, so how do you make yours stand out? Let’s take a look.
What is a CTA and Why is it Relevant?
The key to a great digital marketing call-to-action is aligning the desired result to the right content piece. Some of the most common CTAs in digital marketing are:
- A sign-up (webinar, free trial, etc.)
- A subscribe or follow (email newsletter, podcasts, social media, etc.)
- Giving information (lead generation)
- Purchasing a product or service
Marketers need these to receive higher conversion rates because a marketing campaign’s success is measured by conversion rates. A strong, well-placed CTA gives users a clear pathway to act. CTAs simplify the decision-making process, allowing users to move effortlessly from interest to action.
But what makes a CTA irresistible to click on?
How to Write an Effective CTA (with examples)
Create FOMO (Fear of Missing Out)
Example: “Don’t Miss Out – Only 1 Left in Stock!”
We’ve all seen CTAs that immediately make us think, “Wait this might be my only chance!” That subtle pressure can be surprisingly effective at nudging us into action. The example above doesn’t just tell you to click; it very subtly suggests that if you don’t, you’re missing out on something exclusive. The power here lies in urgency. When something feels time-sensitive, we’re more likely to act on impulse. FOMO taps into the innate desire not to miss a rare opportunity.
Utilize Personalization
Example: “Claim Your Custom Plan Now!”
When creating a CTA button, using personalization and first person will make the reader feel that what is being offered is uniquely tailored to them. By suggesting that the click will lead to something unique or personalized, this CTA builds a sense of one-on-one connection. This example would be great to use if your business offers customizable products or services, as well as for anything that benefits from a tailored approach – like fitness plans, meal plans or financial advice.
Keep it Simple
Example: “Download Now”
Some of the most effective CTAs are the ones that are written simply. For instance, the example CTA above tells the reader that they can download related materials by just clicking a button. When writing simple CTAs, use direct and understandable language that is clear and concise. The more complex sentences you use, the more likely you are to confuse your reader and lose a click.
Other examples of CTAs include:
- Action-Oriented: “Take Our Quiz”
- Social Proof: “Join 1,000+ Happy Customers”
- Benefits: “Get Results Today”
- Low-Commitment: “Start Your Free Trial”
- Discounts: “Save 25% Today”
Whether you’re building a landing page, writing a blog post or setting up an email campaign, these CTA examples and insights can help you create those little moments of I-have-to-click-this. Each of these approaches can work for your goals because they all tap into a natural desire and motivation. When crafting your CTAs, think of your goals, what you offer and what will make your audience jump at the chance to click your button.
At JSK Marketing, our CTAs aren’t just top-tier, our service offerings are too! We understand what it takes to engage audiences and turn clicks into converted customers. Work with us, and we’ll craft the perfect strategy to move your business forward. Reach out to us today!
