If you’re new to marketing, you may have heard a few things that may not be true. With all the advice that’s floating around on the internet about digital marketing, it can be hard to keep up with what works and what doesn’t. We’re here to debunk some of the most common myths that surround marketing.
Myth #1: “Marketing and Advertising are the same thing”
While the two words can be tossed around together and even involve each other, they are not the same thing. Understanding the distinction between the two is crucial for businesses looking to build a strong and successful brand. Marketing sets the stage by defining your target audience and brand identity. Advertising takes the spotlight by spreading your message around. Both are vital, but they serve different roles.
Myth #2: “The More Traffic a Website Gets, the Better”
There’s no doubt that traffic is important, but it’s about getting the right traffic that matters. Yes, more traffic to the website results in more leads and conversions, however, the purpose of digital marketing isn’t to try to get the maximum amount of traffic possible. It’s about attracting the right people who are genuinely interested in your products or services. Quality over quantity.
Myth #3: “SEO is Dead”
If you’ve ever had someone tell you that SEO is dead, they probably don’t know how SEO works. It’s become extremely competitive. SEO takes a lot of planning and time to strategize how best to have your company rank higher. To be competitive from an SEO standpoint, release high quality content on a schedule. Google loves consistency. And for more information on SEO, check out our blog post on how long it takes to see results from SEO.
Myth #4: “Email Marketing is Dead.”
If you think this myth is true, think again. Think about the last time you communicated with a business via email. Most bills and confirmation orders are sent through email. This myth comes from people who are too lazy to add email marketing to their marketing strategy. Email marketing happens to have the highest ROI than any other digital marketing channel and brings in more customers than social media.
Myth #5: “Blogging is Pointless”
The backbone of digital marketing is blogging and content creation. Blogging has changed over the years, but to say it’s pointless is silly. The primary way people find their information online is through articles or blog posts. It’s imperative that your website should have a page dedicated to blog posts that are being consistently uploaded. This also helps with SEO.
Myth #6: “The More Social Media Platforms You’re on, the Better”
Social media has become a powerful tool, and it seems like new platforms are popping up every other week. You can gain great success from being on social media, but being on the right ones for your business is what matters most. You’ll want to choose 2-3 platforms that resonate with what your business is about, where your target audience spends most of their scroll time and where your competitors are hanging out. Plus, being on multiple platforms can stretch you thin. Wouldn’t you rather spend more time and money on making sure the platforms that you are on look great rather than so-so?
Myth #7: “Online Reviews don’t Matter”
Before any purchase or decision is made, many people check your online reviews. It’s the only way for people to know if what you’re selling is worth it. Brand loyalty has become less frequent due to so many other options available, so it’s important that your reviews show why you’re the best choice. Would you ever go eat at a restaurant that only received one star? I don’t think so.
Myth #8: “Digital Marketing is Only for Big Businesses”
This is the most common myth in the marketing world. Many small to medium businesses choose not to use digital marketing because they believe it is only for “big” companies. Digital marketing is for ALL companies. The size of your operation doesn’t impact whether you can use digital marketing. A huge corporate sized budget isn’t necessary either. You can have a smaller budget and still be successful with digital marketing. It’s best that you find a company that is willing to work with your budget and only has your company’s best interests in mind, like JSK Marketing!
As marketing continues to evolve, there will be more myths that arise. It’s best to find the most effective methods to reach your audience and not let these myths stand in your way.
If you’re looking for help in the digital marketing department, look no further! At JSK Marketing, we believe that besides word of mouth, your digital footprint is one of your greatest selling tools. We can help serve you the best way we know how, through our services. From digital ads to social media management, we do it all. Don’t hesitate to reach out to us today to get started on your digital marketing strategy.
