“I don’t know what to write about.” Said every blog writer ever. Blame it on writer’s block or procrastination, but being critical over the topics you write about is very smart – because blogging without a plan is almost as bad as not blogging at all. Before you start writing, though, you need to take a deep dive into what a good blog topic looks like for your business, and this guide will help you do that.
Know Your Audience
The best possible blogging topics are the ones for your audience. One of the best ways to get to know your audience is to define your audience. If your business is newer and just starting out, you get to choose who you want your audience to be. For more established businesses, utilizing strategies like surveys and having open conversations will help you understand them more and what they like to see and read.
Relevancy
Relevancy is focused on your audience, niche, objectives, solutions to problems and the present time.
Audience
What are they interested in? What problems are they facing? What current issues are they trying to overcome?
Niche
Write about what your business is about. For example, as a digital marketing agency, we are going to write about topics that have to do with SEO, Email Marketing, Social Media and Website Management, to name a few. We would not, however, publish a blog post about how to snowboard on our digital marketing blog.
Objectives
Define relevancy in relationship with your objectives. There is a goal for every blog post beyond increasing website traffic. Is it to gain more followers? Conversions? Identify your ultimate objective, then create blog posts that help to meet that objective.
Solutions to Problems
Relevant content starts with needs and ends with solutions. When you can answer questions and solve issues, consider your relevancy goal met.
The Present
You are not going to be relevant if you’re talking about yesterday’s news. Write about fresh, new topics and trends to be considered relevant and Google will place them at the top of the search results page. This also helps you stay ahead of the competition.
Plan Ahead
Setting aside time to brainstorm and plan potential blog topics will help with keeping your blog posts diverse and engaging. Keep a running list of ideas inspired by your experiences, conversations and observations you encounter daily. Also, consider switching up the format from informative content pieces to guides or checklists.
Look at Your Competitors’ Posts
Look at what your competitors are writing about and see if there are areas where you can offer a unique perspective. Aim to differentiate your content by providing fresh angles or niche specific expertise that sets you apart.
Selecting a strong topic for your next blog post requires time, research and creativity. By following these tips, you can start crafting compelling blog posts that will captivate your audience and establish your blog as an expert and a go-to source of information.
Ready to take your content strategy to the next level? At JSK Marketing, we understand the power of impactful blogging to engage your audience, drive traffic and boost your brand’s visibility. Our team can help craft compelling content that resonates with your target audience and positions your brand as an industry leader. Explore our blog to discover helpful tips and reach out to us today to learn more about our blogging services and how we can help you achieve your content marketing goals.
