As 2024 nears, marketers spend a lot of time and effort planning and preparing for how to reach their audience most effectively and leave lasting impressions. In the coming year, we can expect our marketing strategies to be driven by technology, AI, short-form videos and changing consumer behavior and expectations. As we ring in the new year, be on the lookout for these evolving marketing trends.
AI Driven Interactions
Gone are the days where businesses would put people on hold. Today, consumers seek immediate gratification. Through AI chatbots and virtual assistants, people don’t have to wait for answers. They’re engaged in real-time, answering questions and guiding purchasing decisions. AI has proven to use its conversational abilities to provide consumers with a personalized experience thus leading to increased satisfaction and conversions.
Short-Form Video Content
The uprise of video content is not new, especially with the growing popularity of TikTok, Instagram Reels and YouTube Shorts. Short-form videos have created a new way for businesses to communicate and interact with their audiences. In the era of shortened-attention spans, these short-form videos offer quick and engaging ways to capture viewers’ interests. Brands will continue to use short-form videos for product promotion, storytelling and testimonials.
The modern consumer is not interested in simply purchasing a product or service anymore; they want to know and understand the brand’s values and story. They want to make sure that they are supporting a business that shares the same interests as they do. They want a humanized brand that’s end goal is more than just closing sales. Defining your values creates a foundation for meaningful relationships that leave lasting impressions. In one of our recent blog posts, we outline the importance of using brand values in your marketing strategy and give insights on how to establish those values.
Voice Search and SEO
With the growing popularity of voice assistants like Alexa and Siri, businesses must adapt their SEO strategies to cater toward voice-based queries. This means that there will be a shift in keywords and content optimization that will be geared more toward natural, everyday language to ensure that it is voice-search friendly. By incorporating conversational language, businesses can increase their chances of popping up in voice-search results.
2024 is looking to be a human and technology focused year, with more opportunities than ever to communicate, engage and market. In a world that marketing trends and strategies evolves daily, adaptability and innovation remain to be crucial for marketing success.
All of these trends are set to thrive in the coming years, so if you’re ready to make next year your year, contact JSK Marketing today to get started.