When marketing truly works, it happens because an agency operates not as an outside vendor, but as a partner and an extension of your internal team. They have the experience to ask the right questions, make the right suggestions, and guide your brand toward meaningful results.

At JSK Marketing, that shapes how we work every day. Founded as a certified women-owned marketing agency in Jacksonville Beach, Florida, JSK is grounded in decades of collective leadership experience serving businesses across Northeast Florida and the nation, from commercial real estate and local trade services to financial institutions and nonprofits. Our approach centers on high-impact strategy, radical transparency, and deep collaboration.

The JSK Advantage: The Context AI (and Most Agencies) Miss

Our mission is to help brands build authentic relationships with their audiences. That starts by building an authentic relationship with our clients.

With the rise of generative AI and automated tools, it’s easier than ever to churn out a generic content calendar or publish filler articles. But activity isn’t the same as strategy. And when an agency doesn’t take the time to understand your market, your business, and your customers, even technically sound marketing can miss the mark.

AI can write generic copy, but it doesn’t have the lived experience or relationship-based context that comes from knowing a market and a business. When we market for a plumber in Avondale, for example, we don’t just run generic “plumbing repair” ads. We understand that historic Avondale homes can face issues like cast-iron pipe corrosion and invasive live oak roots. That local knowledge helps us develop messaging that speaks directly to the problems homeowners are actually experiencing.

The same principle applies to what’s happening inside your business. A true marketing partner is paying attention to the moments an algorithm won’t know about:

• An employee just achieved a major milestone that showcases your company culture.
• An operational shift created an opportunity to highlight a specialized service or promotion.
• A local customer found an innovative, real-world way to use your product.

Those moments can become powerful marketing opportunities, but only if someone is close enough to your business to recognize them.

That’s why our relationships matter. We bring together what we learn from working closely with you, decades of marketing experience, and our understanding of the local market to turn those insights into marketing that connects with real people.

As AI continues to reshape how marketing gets created and distributed, that human connection only becomes more valuable.

Living Our Values in Every Campaign

Our company were established early, when Jenn Kjellman founded JSK, and they continue to guide every decision we make. As we grow and evolve, we regularly come back to those values to make sure we’re staying true to what the company was built on.

1. Relational + Intentional: An Extension of Your Team

Great strategy begins with genuine connection. We don’t rely on standard, assembly-line playbooks or transactional account management. We take the time to learn your business inside and out, building strong working relationships between our team and yours so we can advocate for your brand as passionately as you do.

When you work with us, you gain a fully immersed partner dedicated to your long-term vision, not just another vendor to manage.

2. Quality & Innovation: Forward-Thinking Execution

Staying ahead in modern marketing requires anticipating where the market is going and understanding what your audience will need next. Whether we’re helping Jacksonville businesses navigate first-party data strategies, local SEO, or multi-channel marketing, our team stays on top of changing trends and technologies so we can put them to work in ways that make sense for your business.

3. Transparency & Accountability: Creativity Driven by Data

Clear communication is non-negotiable. We’re an open book, with real honesty and a zero-BS approach. For clients who have been burned by agencies in the past, that can be a breath of fresh air. No hidden metrics, vanity numbers, or sugarcoated reports.

By combining creative storytelling with a deep focus on analytics and rigorous reporting, we make sure your marketing is both compelling and accountable to measurable business outcomes.

A Culture That Drives Client Outcomes

Recognized by the Jacksonville Business Journal as a Best Place to Work and honored with multiple regional marketing and leadership awards, JSK was created on the premise that the culture we build internally directly shapes how we support our clients.

That’s why our collaborative spirit is baked into the DNA of our company. High retention, an empowered working environment, and a team that genuinely cares about the work mean our clients get dedicated, experienced talent who treat their business, budget, and brand reputation as if they were our own.

That’s what we believe marketing should look like.

When data-driven insight, local market knowledge, creativity, and true team alignment come together, marketing becomes a strategic tool for growth.

Connect with our team today to discuss what a true marketing partnership could look like for your business.

Jacksonville Beach, FL – August 31, 2026

Over the past year, we’ve been flourishing alongside our clients by expanding our partnerships, sharpening our capabilities, and helping more brands turn ambitious ideas into measurable results. That expansion has now earned JSK Marketing a place among Florida’s standout second-stage businesses as a finalist for the 16th Annual GrowFL Florida Companies to Watch Awards for the second consecutive year. For our team, this sustained recognition is a meaningful reflection of the trust our clients place in us and the thoughtful, strategic, results-driven work we deliver together day after day.

Recognition like this is momentous as it celebrates companies that are not only growing, but growing with purpose. This statewide program spotlights privately held Florida-headquartered businesses that have moved beyond the startup phase and are actively building for future scale. Finalists are chosen for their growth trajectory, leadership, competitive advantage, innovation, community involvement, and potential for continuous expansion. These are qualities we work to bring to our agency and client partnerships.

“Feeling incredibly thankful today. We are so proud of our team and grateful for the clients who place their trust in us every day.”said Jenn Kjellman, founder and CEO of JSK Marketing. “Being named a finalist for this statewide award is truly an honor. Thank you, GrowFL, for your commitment to supporting and recognizing growing businesses across Florida. We are humbled by this recognition and excited to continue making an impact in the communities we serve.”

We are honored to share this acknowledgement with the finalist group that GrowFL’s leaders describe as some of Florida’s most dynamic second-stage businesses. These are companies defined by innovation, resilience, and entrepreneurial leadership. Their stories reflect the strength and dedication of Florida’s business community, and we look forward to sharing this moment with them as the program moves towards naming its 50 honorees.

About JSK Marketing

At JSK Marketing, we believe great marketing begins with real connection. Our women-owned, Jacksonville Beach based team works as an extension of our clients’ teams. We blend thoughtful strategy, creative ideas, and data-focused execution to increase visibility, build influence, and turn audiences into lifelong fans. Since 2019, we’ve partnered with more than 100 organizations nationwide, from startups and nonprofits to established brands, creating authentic marketing that drives meaningful results.

About GrowFL

GrowFL is dedicated to helping Florida’s second-stage companies navigate the opportunities and challenges that come with exponential growth. The organization connects business leaders with peers, resources, and programs designed to strengthen leadership. Its Florida Companies to Watch program shines a spotlight on innovative businesses that are creating jobs, strengthening communities, and helping drive Florida’s economy forward

Jacksonville Beach, FL – August 20, 2025 – JSK Marketing, a full-service marketing agency based in Jacksonville Beach, has been recognized as a finalist for the 15th Annual Florida Companies to Watch Awards, a distinction celebrating high-performing second-stage companies that demonstrate innovative strategies, strong leadership and sustainable growth across the state.

Selected from hundreds of nominations, JSK Marketing joins an elite group of Florida-based businesses acknowledged for their impact on the state’s economy through job creation, community engagement and scalable business models.

“This recognition is an incredible honor and a testament to the hard work and dedication of our team,” said Jenn Kjellman, Founder and CEO of JSK Marketing. “We’ve built our agency around helping clients grow strategically — and to now be recognized for our own growth and innovation by GrowFL is truly rewarding.”

GrowFL’s Companies to Watch program identifies privately held businesses that have moved beyond startup status into a phase of significant expansion. Honorees are selected based on a variety of factors, including growth in revenue, entrepreneurial leadership and contributions to Florida’s business community.

Since its founding, JSK Marketing has established itself as a trusted partner for brands seeking measurable marketing results. The agency specializes in digital strategy, paid media, content creation, and brand development — combining creative storytelling with data-driven insights to help businesses grow with purpose.

“Our success comes from putting our clients’ goals at the center of everything we do,” Kjellman added. “This award reflects not just our internal growth, but the growth we’ve helped our clients achieve along the way.”

JSK Marketing and other honorees will be formally recognized at the GrowFL Florida Companies to Watch Celebration in Orlando in February 2026.

About JSK Marketing

JSK Marketing is a national digital marketing agency founded in 2019. It was established out of a passion for helping brands create loyal fan bases by bridging the gap between company and consumer. JSK Marketing exists to help organizations increase their brand visibility and drive influence by fostering authentic relationships with their audiences. They serve clients across various industries, delivering tailored solutions to help them succeed in today’s competitive marketplace.

About GrowFL

GrowFL was created in 2009 as an economic development organization focused on supporting Florida’s second-stage companies – those beyond the startup phase – as they continue to scale. Through resources, connections and recognition programs like Florida Companies to Watch, GrowFL helps companies across the state thrive and contribute to Florida’s long-term economic success.

For many entrepreneurs, growth feels like riding a rollercoaster in the dark—fast, thrilling, and slightly terrifying. But for Jenn Kjellman, President and founder of JSK Marketing, 2024 was the year she decided to buckle up and bring in some of the brightest minds in Jacksonville to ride with her. How? By applying for the ATHENAPowerLink® program through the Jacksonville Women’s Business Center and was selected as the latest recipient.  

“I knew we were in a season of hyper-growth,” Jenn said. “And I also knew we needed help – real expertise in areas we weren’t as proficient in. The program offered an opportunity to tap into that at a high level, all at once.” 

When Jenn got the call that she’d been selected as the ATHENAPowerLink® recipient, she was truly humbled. “There were so many qualified woman-owned businesses in Jacksonville, and to be chosen was an incredible honor,” she shared. “To be recognized by such a prestigious governing body was humbling and motivating.” 

Going into the year-long program, Jenn expected a challenge. What she didn’t expect was just how deep the transformation would go. Her ATHENAPowerLink® advisory panel – made up of mentors handpicked for their expertise in finance, government contracting, legal/HR and strategic growth – was more than a resource. They became a trusted circle of advisors who not only offered information but also made valuable introductions and gave Jenn the confidence to lead more boldly.  

With her panel’s guidance, Jenn led JSK Marketing through several key pivots – each one more impactful than the last. One major shift was to pursue work in the public sector and to focus on local government contracting before jumping into the deeper waters of state and federal bids. Another big win was restructuring HR policies to better reflect JSK’s growth and ensure both protection and clarity across the board. And perhaps most powerfully, refining their project management software to handle high-volume workloads more efficiently, setting the team up for long-term success.  

But the most meaningful turning point wasn’t about business at all. Four months into the program, Jenn gave birth to twins. “It was wild timing,” she laughed. “But the board stepped up in a way that changed everything for me. They helped me prioritize, delegate and get out of my way.” That moment of support and strategy became a catalyst, not just for Jenn’s leadership but for JSK’s trajectory. The business grew 30% last year. 

There were plenty of takeaways, but one stood out above the rest: trust your gut. 

“Every mentor brought incredible advice, but they also reminded me that no one knows this business like I do,” Jenn stated. “At the end of the day, I had to trust myself – and that was a huge growth point.” 

Through ATHENAPowerLink®, Jenn also gained something a lot of business owners often crave but rarely claim… confidence. “Imposter syndrome is real, especially for women entrepreneurs. The program affirmed that I do have what it takes – that our vision, our services and our team are worth betting on,” she said. “And I learned that working on the business is just as important as working in it.” 

When asked to rate the ATHENAPowerLink® program, Jenn gave it a solid nine out of ten. Her one-point deduction? It’s hard to pack that much transformation into just one year. And her advice to future applicants is: 

“Know where you need to grow. Be willing to be vulnerable. The mentors can only help if you’re honest about where the gaps are. But if you’re ready to work on your business to reach the next level? This program is a game changer.” 

If you’re interested in learning more about the ATHENAPowerLink® Program, check out the Jacksonville Women’s Business Center’s website.  

Connect with Jenn on LinkedIn and visit JSKMarketing.com 

Jacksonville, FL – April 18, 2025 – JSK Marketing is proud to announce the agency’s President and Founder, Jenn Kjellman, is recognized as one of the Top Entrepreneurs by the Jax Daily Record. 

The Jacksonville Daily Record Top Entrepreneurs is an annual feature that honors ten standout business owners in Jacksonville whose unique journeys, bold risks and entrepreneurial spirits have helped shape the business landscape as we know it on Florida’s First Coast. 

Jenn Kjellman’s story is one of grit, growth and a deep belief in the power of marketing to build lifelong fans for brands. From launching JSK Marketing as a one-woman operation to growing it into a thriving agency with eight employees, Jenn has led with heart, hustle and a commitment to delivering results that matter. 

“I started JSK Marketing with a vision to create meaningful connections between brands and their audiences, and I’m incredibly proud of how far we’ve come,” said Kjellman. “Being recognized by the Jax Daily Record alongside such inspiring entrepreneurs is an incredible honor.” 

Since its founding, JSK Marketing has grown into a full-service digital marketing agency, with more than 100 clients in 20 states. The agency is known for crafting strategic campaigns that blend data-driven insights with innovation and creativity. Under Jenn’s leadership, JSK Marketing has clients across many industries – from local businesses to national brands – build loyalty, drive engagement and achieve long-term success. 

The Top entrepreneurs feature spotlights leaders from who took a leap and made it count. Jenn’s inclusion is a testament not only to her success as an entrepreneur, but also to her unwavering dedication to her team, her clients and the community she proudly serves and calls home. 

About JSK Marketing 

JSK Marketing is a national digital marketing agency founded in 2019. It was established out of a passion for helping brands create loyal fan bases by bridging the gap between company and consumer. JSK Marketing exists to help organizations increase their brand visibility and drive influence by fostering authentic relationships with their audiences. They serve clients across various industries, delivering tailored solutions to help them succeed in today’s competitive marketplace. 

May is right around the corner, and with it comes celebrating National Small Business Month. There is no better time than NOW to support your favorite, locally-owned, small businesses! While fan favorites like Target, Amazon, Costco and Nordstrom have some amazing things we all can’t live without, it’s always worth considering whether the purchases you’re making with these large-scale organizations could be replaced with something more intentional from a local and/or small business. Supporting your favorite small businesses doesn’t even have to cost money. In this blog post, we’ll discuss a few ways (free & not) you can support your favorite small businesses and entrepreneurs.

1.    Like, Share, Comment

One of the simplest ways you can make a huge impact on your favorite small businesses’ digital footprint is to like, comment or share their social posts. The more you engage with your favorite businesses online, the more their content is likely to be seen by your peers, other followers, and new potential customers. Taking a few extra minutes each day while you’re already scrolling through Instagram, TikTok, Facebook, Twitter or LinkedIn to pause and check on the latest posts your favorite small businesses are sharing can go a long way!

2.    Spread the Word

Did you know that 95% of consumers read reviews before choosing to make a purchase or do business with a company? While we never encourage vanity reviews, if you have shopped with or used your friends, family, or local small businesses’ services, then leave a positive review. This not only influences other consumers, but when leaving a review on Google specifically it can impact the company’s search rankings as well. If you’re not sure where the best place to leave a review, ask the business owner because the most valuable review sites will vary from industry to industry. Your endorsement can make a world of difference for a small business trying to expand their reach and build their reputation within the community. 

3.    Choose Local for Celebrations

If ever in a bind when it comes to purchasing a birthday, housewarming, or other celebratory gift, stop by some of your favorite local small businesses. Not only will you be supporting a small business but you’re also more likely to find something more intentional and unique that the recipient is sure to love. Plus, when you gift items or gift cards from local businesses, likely exposing that small business to another person.

P.S. Skip the gift bag (an extra expense) when gifting a local find from your favorite small business. Use the cute, branded bag they wrapped your gift in to help provide just one more notch of exposure for your favorite shop.

4.    Make a Donation

We often forget our friends who run non-profits are businesses too. One of the most meaningful things you can do is to support a local non-profit that is directly impacting the community you live in. Donating to your favorite causes (or a friend’s favorite cause) is also an incredible gifting solution! Whether it’s a monetary donation or an offering of resources, every contribution counts toward ensuring the success of local entrepreneurs. 

While there is a myriad of ways you can support small, local businesses, the reasons we mentioned are a great place to start no matter the size of your wallet or sphere of influence. As a small business ourselves, JSK Marketing loves working with and supporting other small businesses. Let us know in the comments who your favorite service and product-based small businesses are to support.

Some of JSK’s Favorite Small Businesses to Support

Beauty

1. Pearl Nails, Jacksonville Beach
2. Wild Ivy Salon, Jacksonville Beach
3. Amason Aesthetics, St. John’s

Coffee Shops

1. Southern Grounds, Neptune Beach, San Marco & Avondale
2. Social House Coffee, Avondale

Dessert

1. Cinotti’s Bakery, Jacksonville Beach
2. Tasty Creamery, Orange Park
3. Mayday Ice Cream, Various Jacksonville Locations
4. Dreamette, Springfield & San Marco

Home Services

1. Construction Specialties of North Florida, Jacksonville
2. Cascade Outdoor Design, Jacksonville 
3. About Floors n’ More, Jacksonville

Kids Shops

1. KYDS Boutique, Neptune Beach
2. HeyDay!, Jacksonville Beach & San Marco

Non-Profits

1. B.E.A.M, Jacksonville Beach
2. Beaches Council on Aging, Jacksonville Beach
3. Jacksonville Women’s Business Center
4. Ronald McDonald House Charities of Jacksonville

Restaurants

1. Palm Valley Fish Camp, Ponte Vedra Beach
2. Smoothie Garden, Orange Park
3. Poppy’s Italiano, Ponte Vedra Beach & St. Augustine
4. Joint Bagel, St Augustine
5. Angie’s Subs, Jacksonville Beach
6. The Brick, Avondale
7. Josephine, Avondale
8. Wicked Batter Cafe, Orange Park
9. TacoLu, Jacksonville Beach

Events & Catering

1. Cheers 904, Jacksonville (mobile)
2. Pastiche Catering + Events, Jacksonville 
3. Party Shack, Jacksonville Beach
4. Southern Slice, Jacksonville

Home/Gift/Golf Shops

1. Lemon Twist, Ponte Vedra Beach
2. Carla’s Shoes, Ponte Vedra Beach
3. Missy Riley Art & Pieces, San Marco
4. Spruce JAX, Murray Hill & Jacksonville Beach
5. Palmetto, Neptune Beach
6. Momni, Jacksonville
7. Rex Golf Shop, Jacksonville Beach
8. Underwood Jeweler’s, San Marco, Avondale & Ponte Vedra
9. Rosenblum’s, San Jose & Jacksonville Beach

*This article was originally published in November 2022 and has been updated for freshness, accuracy and comprehensiveness.  

Jacksonville, FL – March 26, 2024 – JSK Marketing is proud to announce the agency’s President and Founder, Jenn Kjellman, is recognized amongst Jacksonville’s brightest young leaders.

The Jacksonville Business Journal’s 40 Under 40 awards are given each year to rising stars in the local business world who have distinguished themselves in their companies, their communities and their industries. Jenn’s inclusion in this year’s list is a testament to her dedication to excellence and her significant impact on the First Coast’s business landscape.

“This has been a goal of mine since founding my agency in 2019,” says Jenn. “I am so thankful for my talented team, valued clients and my entrepreneurial husband for supporting me in my business endeavors.”

Under Jenn’s guidance, JSK Marketing has distinguished itself as a leader in the digital marketing industry for its innovative campaigns, client-focused approach and commitment to delivering measurable results.

Jenn has received multiple awards and recognitions for her community involvement and exceptional leadership. Her list of recognitions includes being named among the Jacksonville Jaguars Professional Leaders in JAX, Jacksonville Chambers’ Hightower Emerging Leaders Fellowship and receiving the Bold City Best’s Best New Business award. Additionally, she has been recognized as a member of the Jacksonville Women’s Business Center Advisory Board, Jacksonville Women’s Network, and most notably, as the 2023 Jax Chamber Health Council Small Business Leader of the Year.

Jenn earned her bachelor’s degree in journalism with a focus in public relations from Georgia State University in 2012. Following graduation, Jenn became the College Development Director for CARE for AIDS. She then advanced her corporate career from intern to Marketing Communications Project Coordinator for Chick-fil-A at their corporate headquarters in Atlanta. Jenn relocated to Jacksonville, where her career continued as she became the National Marketing Director for Dream Finders Homes before becoming the Vice President of Marketing for Quorum Health Resources. Jenn left the corporate world and founded JSK Marketing in 2019.

About JSK Marketing

JSK Marketing is a national digital marketing agency founded in 2019 by Jenn Kjellman. It was established out of a passion for helping brands create loyal fan bases by bridging the gap between company and consumer. JSK Marketing exists to help organizations increase their brand visibility and drive influence by fostering authentic relationships with their audiences. They serve clients across various industries, delivering tailored solutions to help them succeed in today’s competitive marketplace. For media inquiries or more information about JSK Marketing, please contact info@jskmarketing.com.

Do you find it challenging to stay on top of your social media channels? One of the biggest demands for a brand to be a “somebody” is having an active social media presence. Managing social media may seem straightforward, but many companies are turning to agencies who specialize in social media management to handle day-to-day tasks and maximize the benefits. Social media can make a big impact on businesses who use it wisely. But what are the benefits of hiring an agency? Check out our list of benefits on why hiring an agency could be right for your brand.  

Experience & Expertise 

Many businesses seek out agencies for their knowledge and expertise when it comes to social media. Quality marketing agencies understand evolving trends, algorithms and best practices across all platforms. This expertise ensures that your brand’s online presence is not only current but also optimized for maximum impact.  

Time Saving  

Running successful social media channels can be quite time-consuming. From monitoring and scheduling content to content creation, it can quickly take up valuable time. When you hire an agency, you can free-up your schedule and focus on the core operations of your business. By outsourcing your social media management, you can make certain that your accounts are consistently updated and engaging, all while preserving your own time and energy. 

Consistent Brand Presence and Voice 

Maintaining a consistent brand voice across all platforms is essential for building a strong brand identity. This can be challenging when managing multiple platforms and campaigns simultaneously. With an agency, you can feel confident that your brand message remains consistent across all platforms. From creating visually appealing content to using cohesive tone and messaging, agencies can help with building a strong, recognizable brand that resonates with your target audience.  

Data Analytics & Insights 

Data is the backbone of successful social media marketing. By analyzing data such as engagement rates, reach and conversions, your social media strategy can be updated in real time, based off your audience’s engagement patterns. It’s important to understand which social media metrics you should be tracking. Most agencies will provide regular reporting with valuable insights into the effectiveness of campaigns and overall online presence. 

Flexibility 

It’s inevitable that as your business grows and evolves, so will your social media needs. If you don’t have the resources and expertise in-house, it can be quite challenging to scale your social media efforts. Agencies offer the flexibility and scalability to meet those evolving needs. Agencies can quickly respond to changes in trends and audience behavior. They have the resources and ability to handle the workload of scaling back or ramping up your social media efforts to ensure everything stays consistent. 

Hiring an agency can provide many benefits, from saving time to maximizing your online presence to driving real results. In the world of social media, where every like and share counts, an agency becomes your partner to help your business stay consistent, current and leave lasting impressions that resonate with your audience.  

If you’re looking for a dedicated agency who becomes more than just a partner, but an extension of your team, contact JSK Marketing. We would love to chat about what you’re looking for and why we’re the agency you should be working with for social media and more!

One of the many challenges business owners encounter daily is gaining new customers while also finding the time to do all the other tasks to keep your organization running smoothly. Marketing for your business is essential in attracting new customers, however, many business owners struggle with deciding whether they should hire outside help or handle marketing in-house.

One thing we can all agree on – all organizations can benefit from a well-thought out, effective, and executed marketing plan that results in lead generation, sales, and long-term growth. So why do so many business owners (especially those with small businesses) hesitate on hiring outside help?

If you find yourself on the fence with hiring an outside marketing agency, you are in the right place! How do you truly know when it’s time to stop doing it all yourself and make the first move? Here are 5 signs it may be time to hire a marketing agency.

Your Time is Limited, and You Can’t Do It All

Many entrepreneurs begin with the mentality that they can “do it all”, especially when you are starting out and might not have the extra resources to hire a team just yet. As a small business ourselves, we get it! Juggling email marketing, social media posts, and web updates alone (and we only named a few!) on top of all of your other business obligations can become too much for one person or even a small team to tackle.

Since marketing usually takes time and strategy, it can get quickly thrown to the bottom of the priority list when other pressing items are in the picture, like paying bills and putting out fires. Marketing platforms and technology are constantly changing, and many business owners don’t have the time to keep up, which is the perfect time to hire a marketing agency whose top priority is just, well, marketing.

Sales Aren’t Improving

If you find yourself in a situation where your notice your sales aren’t improving but you know you have a great market for your product and service and an excellent sales team, it might be time to consider revamping your current marketing strategy. Hiring an outside marketing team can bring a fresh perspective on your approach and help you develop an inbound marketing strategy to ensure you are reaching your key customers where they are and with content that they actually want to see. A lot of times many agencies can help you see missed opportunities and help breath new life into your strategy.

You Aren’t Ready to Hire Just Yet

Due to the rise of complex digital marketing today, developing an effective marketing strategy involves a lot more than just hiring a brand manager. Digital marketing today requires detailed knowledge and skills in social media, SEO, graphic design, copywriting, and so much more, and the reality is that many small businesses aren’t ready to hire an entire team in-house to cover all of those aspects quiet yet. By partnering with a marketing agency, you can instantly grow the size of your marketing team and gain specialists in each field who can build a personalized plan based on your unique business needs.

You Don’t Know What’s Working (Or What Isn’t)

Say one day you notice that you have an influx of calls, your website traffic has doubled, and a post on social media has gone viral, but you aren’t exactly sure why. Marketers today spend a lot of time testing, tracking, and analyzing results to identify what actually works and what doesn’t and if you aren’t measuring social engagement or website analytics on a regular basis, you are missing a huge chance to gather valuable information from your audience. Hiring a marketing agency can help you create measurable marketing strategies that can stretch your budget and allow your resources to go even farther.

Your Content is Outdated

If you haven’t touched your website in quite a while or are struggling to post new content on your social media channels, it’s definitely time for an update to stay competitive. Today, Google gives priority ranking to websites that are mobile-friendly and responsive and the majority of your audience will appreciate a website that provides a seamless viewing experience across all devices. Also, many social media platforms and algorithms require consistent and frequent posting to keep engagement active and user traffic flowing.

At JSK Marketing, we understand how difficult it can be to find the right marketing agency that suits your individual business needs. If you find yourself dealing with any (or all!) of the above situations, contact us today. We would love to connect with you!

Marketing agencies come in all shapes and sizes from full-service entities that offer a wide range of services to consulting firms that tend to focus mostly on strategy. Making the decision to outsource your digital advertising comes with many benefits, ranging from consistent marketing efforts to expert insight. Finding the right marketing agency to work with can be a daunting task, and we believe it’s much more than just reviewing well put together presentations. When it comes to finding the right marketing agency, what exactly should you be looking for? The following questions can be a great starting point as you prepare to find the right agency that fits your own unique marketing needs.

What Level of Accountability and Transparency Can You Expect?

Ideally, your agency should become an extension of your own marketing team, with a mutual goal to expand your brand’s reach and increase campaign performance. Many agencies generally have experience with a broad range of industries and continuously work to stay up to date with best advertising practices and ways to navigate the constant shifts in the digital landscape.

Finding the right agency that fits your unique business needs requires a lot of trust, requiring that you share your existing performance metrics and future goals with a brand-new team. A few topics you can discuss with your agency to determine your trust level may include:

• Contractual terms
• Available pricing strategies and how media rates are determined
• Methods used on checking for bot and other fraudulent activity
• Size of team dedicated to the unique needs you are looking to partner with them on

What is their Omnichannel Strategy Approach?

A quality ad agency will utilize omnichannel marketing to avoid bombarding their audience with less-relevant ads and spend more time guiding potential customers unwaveringly through the sales funnel with ads that are both timely and beneficial. Successful omnichannel marketing strategies maximize the full power of social platforms and devices, making sure customers are nurtured along their consumer journey with every interaction working together to reach the right audience at the right time in the most effective way possible. The key benefit to this strategy is a heightened level of personalization that allows for one unified brand interaction, as opposed to independent strategies scattered over several different channels, leading to a better user experience. Quality personalization is a product of quality data, and a great ad agency will have a solid omnichannel game plan.

What are their Performance and Reporting Processes?

A good marketing agency knows that all clicks are not created equal and that analyzing other meaningful engagement metrics can provide a more meaningful window into customer activity. Key performance indicators (KPIs) are key to determining the overall success of your marketing campaigns and it’s critical to understand how they work and how proper reporting can help accurately gauge performance. Going deeper than surface-level cost-per-click (CPC) numbers can give additional insight into ways to improve your specific marketing efforts and allows the agency to make the necessary changes needed for a more successful ad campaign. Make sure you fully understand their performance and reporting process before diving in.

What Type of Post-Launch Campaign Support Does the Agency Offer?

Some of the best agencies out there provide ongoing optimization strategies that continually access performance and adjust campaigns according to metrics and key performance indicators that allow for the maximum return on investment (ROI). You most likely won’t want to work with an agency that doesn’t ever make it a priority to make the necessary adjustments needed throughout a campaign. A marketing team that understands your goals will make an effort to improve your campaign performance at all stages of the sales funnel to allow for the best results possible. The right agency will work seamlessly with your team to develop winning strategies that further prove that they are an invaluable part of your team.

Our JSK Marketing team understands how difficult it can be to find the right marketing agency that suits your individual business needs. We hope these tips will help in your search for the perfect fit, and if you are curious about our agency, you can read more on how we got started and how we are built differently than our competitors. Want to explore whether we’re the right fit for your enterprise? We would love to connect with you!