For many entrepreneurs, growth feels like riding a rollercoaster in the dark—fast, thrilling, and slightly terrifying. But for Jenn Kjellman, President and founder of JSK Marketing, 2024 was the year she decided to buckle up and bring in some of the brightest minds in Jacksonville to ride with her. How? By applying for the ATHENAPowerLink® program through the Jacksonville Women’s Business Center and was selected as the latest recipient.  

“I knew we were in a season of hyper-growth,” Jenn said. “And I also knew we needed help – real expertise in areas we weren’t as proficient in. The program offered an opportunity to tap into that at a high level, all at once.” 

When Jenn got the call that she’d been selected as the ATHENAPowerLink® recipient, she was truly humbled. “There were so many qualified woman-owned businesses in Jacksonville, and to be chosen was an incredible honor,” she shared. “To be recognized by such a prestigious governing body was humbling and motivating.” 

Going into the year-long program, Jenn expected a challenge. What she didn’t expect was just how deep the transformation would go. Her ATHENAPowerLink® advisory panel – made up of mentors handpicked for their expertise in finance, government contracting, legal/HR and strategic growth – was more than a resource. They became a trusted circle of advisors who not only offered information but also made valuable introductions and gave Jenn the confidence to lead more boldly.  

With her panel’s guidance, Jenn led JSK Marketing through several key pivots – each one more impactful than the last. One major shift was to pursue work in the public sector and to focus on local government contracting before jumping into the deeper waters of state and federal bids. Another big win was restructuring HR policies to better reflect JSK’s growth and ensure both protection and clarity across the board. And perhaps most powerfully, refining their project management software to handle high-volume workloads more efficiently, setting the team up for long-term success.  

But the most meaningful turning point wasn’t about business at all. Four months into the program, Jenn gave birth to twins. “It was wild timing,” she laughed. “But the board stepped up in a way that changed everything for me. They helped me prioritize, delegate and get out of my way.” That moment of support and strategy became a catalyst, not just for Jenn’s leadership but for JSK’s trajectory. The business grew 30% last year. 

There were plenty of takeaways, but one stood out above the rest: trust your gut. 

“Every mentor brought incredible advice, but they also reminded me that no one knows this business like I do,” Jenn stated. “At the end of the day, I had to trust myself – and that was a huge growth point.” 

Through ATHENAPowerLink®, Jenn also gained something a lot of business owners often crave but rarely claim… confidence. “Imposter syndrome is real, especially for women entrepreneurs. The program affirmed that I do have what it takes – that our vision, our services and our team are worth betting on,” she said. “And I learned that working on the business is just as important as working in it.” 

When asked to rate the ATHENAPowerLink® program, Jenn gave it a solid nine out of ten. Her one-point deduction? It’s hard to pack that much transformation into just one year. And her advice to future applicants is: 

“Know where you need to grow. Be willing to be vulnerable. The mentors can only help if you’re honest about where the gaps are. But if you’re ready to work on your business to reach the next level? This program is a game changer.” 

If you’re interested in learning more about the ATHENAPowerLink® Program, check out the Jacksonville Women’s Business Center’s website.  

Connect with Jenn on LinkedIn and visit JSKMarketing.com 

Jacksonville, FL – March 26, 2024 – JSK Marketing is proud to announce the agency’s President and Founder, Jenn Kjellman, is recognized amongst Jacksonville’s brightest young leaders.

The Jacksonville Business Journal’s 40 Under 40 awards are given each year to rising stars in the local business world who have distinguished themselves in their companies, their communities and their industries. Jenn’s inclusion in this year’s list is a testament to her dedication to excellence and her significant impact on the First Coast’s business landscape.

“This has been a goal of mine since founding my agency in 2019,” says Jenn. “I am so thankful for my talented team, valued clients and my entrepreneurial husband for supporting me in my business endeavors.”

Under Jenn’s guidance, JSK Marketing has distinguished itself as a leader in the digital marketing industry for its innovative campaigns, client-focused approach and commitment to delivering measurable results.

Jenn has received multiple awards and recognitions for her community involvement and exceptional leadership. Her list of recognitions includes being named among the Jacksonville Jaguars Professional Leaders in JAX, Jacksonville Chambers’ Hightower Emerging Leaders Fellowship and receiving the Bold City Best’s Best New Business award. Additionally, she has been recognized as a member of the Jacksonville Women’s Business Center Advisory Board, Jacksonville Women’s Network, and most notably, as the 2023 Jax Chamber Health Council Small Business Leader of the Year.

Jenn earned her bachelor’s degree in journalism with a focus in public relations from Georgia State University in 2012. Following graduation, Jenn became the College Development Director for CARE for AIDS. She then advanced her corporate career from intern to Marketing Communications Project Coordinator for Chick-fil-A at their corporate headquarters in Atlanta. Jenn relocated to Jacksonville, where her career continued as she became the National Marketing Director for Dream Finders Homes before becoming the Vice President of Marketing for Quorum Health Resources. Jenn left the corporate world and founded JSK Marketing in 2019.

About JSK Marketing

JSK Marketing is a national digital marketing agency founded in 2019 by Jenn Kjellman. It was established out of a passion for helping brands create loyal fan bases by bridging the gap between company and consumer. JSK Marketing exists to help organizations increase their brand visibility and drive influence by fostering authentic relationships with their audiences. They serve clients across various industries, delivering tailored solutions to help them succeed in today’s competitive marketplace. For media inquiries or more information about JSK Marketing, please contact info@jskmarketing.com.

Do you find it challenging to stay on top of your social media channels? One of the biggest demands for a brand to be a “somebody” is having an active social media presence. Managing social media may seem straightforward, but many companies are turning to agencies who specialize in social media management to handle day-to-day tasks and maximize the benefits. Social media can make a big impact on businesses who use it wisely. But what are the benefits of hiring an agency? Check out our list of benefits on why hiring an agency could be right for your brand.  

Experience & Expertise 

Many businesses seek out agencies for their knowledge and expertise when it comes to social media. Quality marketing agencies understand evolving trends, algorithms and best practices across all platforms. This expertise ensures that your brand’s online presence is not only current but also optimized for maximum impact.  

Time Saving  

Running successful social media channels can be quite time-consuming. From monitoring and scheduling content to content creation, it can quickly take up valuable time. When you hire an agency, you can free-up your schedule and focus on the core operations of your business. By outsourcing your social media management, you can make certain that your accounts are consistently updated and engaging, all while preserving your own time and energy. 

Consistent Brand Presence and Voice 

Maintaining a consistent brand voice across all platforms is essential for building a strong brand identity. This can be challenging when managing multiple platforms and campaigns simultaneously. With an agency, you can feel confident that your brand message remains consistent across all platforms. From creating visually appealing content to using cohesive tone and messaging, agencies can help with building a strong, recognizable brand that resonates with your target audience.  

Data Analytics & Insights 

Data is the backbone of successful social media marketing. By analyzing data such as engagement rates, reach and conversions, your social media strategy can be updated in real time, based off your audience’s engagement patterns. It’s important to understand which social media metrics you should be tracking. Most agencies will provide regular reporting with valuable insights into the effectiveness of campaigns and overall online presence. 

Flexibility 

It’s inevitable that as your business grows and evolves, so will your social media needs. If you don’t have the resources and expertise in-house, it can be quite challenging to scale your social media efforts. Agencies offer the flexibility and scalability to meet those evolving needs. Agencies can quickly respond to changes in trends and audience behavior. They have the resources and ability to handle the workload of scaling back or ramping up your social media efforts to ensure everything stays consistent. 

Hiring an agency can provide many benefits, from saving time to maximizing your online presence to driving real results. In the world of social media, where every like and share counts, an agency becomes your partner to help your business stay consistent, current and leave lasting impressions that resonate with your audience.  

If you’re looking for a dedicated agency who becomes more than just a partner, but an extension of your team, contact JSK Marketing. We would love to chat about what you’re looking for and why we’re the agency you should be working with for social media and more!

One of the many challenges business owners encounter daily is gaining new customers while also finding the time to do all the other tasks to keep your organization running smoothly. Marketing for your business is essential in attracting new customers, however, many business owners struggle with deciding whether they should hire outside help or handle marketing in-house.

One thing we can all agree on – all organizations can benefit from a well-thought out, effective, and executed marketing plan that results in lead generation, sales, and long-term growth. So why do so many business owners (especially those with small businesses) hesitate on hiring outside help?

If you find yourself on the fence with hiring an outside marketing agency, you are in the right place! How do you truly know when it’s time to stop doing it all yourself and make the first move? Here are 5 signs it may be time to hire a marketing agency.

Your Time is Limited, and You Can’t Do It All

Many entrepreneurs begin with the mentality that they can “do it all”, especially when you are starting out and might not have the extra resources to hire a team just yet. As a small business ourselves, we get it! Juggling email marketing, social media posts, and web updates alone (and we only named a few!) on top of all of your other business obligations can become too much for one person or even a small team to tackle.

Since marketing usually takes time and strategy, it can get quickly thrown to the bottom of the priority list when other pressing items are in the picture, like paying bills and putting out fires. Marketing platforms and technology are constantly changing, and many business owners don’t have the time to keep up, which is the perfect time to hire a marketing agency whose top priority is just, well, marketing.

Sales Aren’t Improving

If you find yourself in a situation where your notice your sales aren’t improving but you know you have a great market for your product and service and an excellent sales team, it might be time to consider revamping your current marketing strategy. Hiring an outside marketing team can bring a fresh perspective on your approach and help you develop an inbound marketing strategy to ensure you are reaching your key customers where they are and with content that they actually want to see. A lot of times many agencies can help you see missed opportunities and help breath new life into your strategy.

You Aren’t Ready to Hire Just Yet

Due to the rise of complex digital marketing today, developing an effective marketing strategy involves a lot more than just hiring a brand manager. Digital marketing today requires detailed knowledge and skills in social media, SEO, graphic design, copywriting, and so much more, and the reality is that many small businesses aren’t ready to hire an entire team in-house to cover all of those aspects quiet yet. By partnering with a marketing agency, you can instantly grow the size of your marketing team and gain specialists in each field who can build a personalized plan based on your unique business needs.

You Don’t Know What’s Working (Or What Isn’t)

Say one day you notice that you have an influx of calls, your website traffic has doubled, and a post on social media has gone viral, but you aren’t exactly sure why. Marketers today spend a lot of time testing, tracking, and analyzing results to identify what actually works and what doesn’t and if you aren’t measuring social engagement or website analytics on a regular basis, you are missing a huge chance to gather valuable information from your audience. Hiring a marketing agency can help you create measurable marketing strategies that can stretch your budget and allow your resources to go even farther.

Your Content is Outdated

If you haven’t touched your website in quite a while or are struggling to post new content on your social media channels, it’s definitely time for an update to stay competitive. Today, Google gives priority ranking to websites that are mobile-friendly and responsive and the majority of your audience will appreciate a website that provides a seamless viewing experience across all devices. Also, many social media platforms and algorithms require consistent and frequent posting to keep engagement active and user traffic flowing.

At JSK Marketing, we understand how difficult it can be to find the right marketing agency that suits your individual business needs. If you find yourself dealing with any (or all!) of the above situations, contact us today. We would love to connect with you!

Marketing agencies come in all shapes and sizes from full-service entities that offer a wide range of services to consulting firms that tend to focus mostly on strategy. Making the decision to outsource your digital advertising comes with many benefits, ranging from consistent marketing efforts to expert insight. Finding the right marketing agency to work with can be a daunting task, and we believe it’s much more than just reviewing well put together presentations. When it comes to finding the right marketing agency, what exactly should you be looking for? The following questions can be a great starting point as you prepare to find the right agency that fits your own unique marketing needs.

What Level of Accountability and Transparency Can You Expect?

Ideally, your agency should become an extension of your own marketing team, with a mutual goal to expand your brand’s reach and increase campaign performance. Many agencies generally have experience with a broad range of industries and continuously work to stay up to date with best advertising practices and ways to navigate the constant shifts in the digital landscape.

Finding the right agency that fits your unique business needs requires a lot of trust, requiring that you share your existing performance metrics and future goals with a brand-new team. A few topics you can discuss with your agency to determine your trust level may include:

• Contractual terms
• Available pricing strategies and how media rates are determined
• Methods used on checking for bot and other fraudulent activity
• Size of team dedicated to the unique needs you are looking to partner with them on

What is their Omnichannel Strategy Approach?

A quality ad agency will utilize omnichannel marketing to avoid bombarding their audience with less-relevant ads and spend more time guiding potential customers unwaveringly through the sales funnel with ads that are both timely and beneficial. Successful omnichannel marketing strategies maximize the full power of social platforms and devices, making sure customers are nurtured along their consumer journey with every interaction working together to reach the right audience at the right time in the most effective way possible. The key benefit to this strategy is a heightened level of personalization that allows for one unified brand interaction, as opposed to independent strategies scattered over several different channels, leading to a better user experience. Quality personalization is a product of quality data, and a great ad agency will have a solid omnichannel game plan.

What are their Performance and Reporting Processes?

A good marketing agency knows that all clicks are not created equal and that analyzing other meaningful engagement metrics can provide a more meaningful window into customer activity. Key performance indicators (KPIs) are key to determining the overall success of your marketing campaigns and it’s critical to understand how they work and how proper reporting can help accurately gauge performance. Going deeper than surface-level cost-per-click (CPC) numbers can give additional insight into ways to improve your specific marketing efforts and allows the agency to make the necessary changes needed for a more successful ad campaign. Make sure you fully understand their performance and reporting process before diving in.

What Type of Post-Launch Campaign Support Does the Agency Offer?

Some of the best agencies out there provide ongoing optimization strategies that continually access performance and adjust campaigns according to metrics and key performance indicators that allow for the maximum return on investment (ROI). You most likely won’t want to work with an agency that doesn’t ever make it a priority to make the necessary adjustments needed throughout a campaign. A marketing team that understands your goals will make an effort to improve your campaign performance at all stages of the sales funnel to allow for the best results possible. The right agency will work seamlessly with your team to develop winning strategies that further prove that they are an invaluable part of your team.

Our JSK Marketing team understands how difficult it can be to find the right marketing agency that suits your individual business needs. We hope these tips will help in your search for the perfect fit, and if you are curious about our agency, you can read more on how we got started and how we are built differently than our competitors. Want to explore whether we’re the right fit for your enterprise? We would love to connect with you!

The Northeast Florida Builder’s Association’s (NEFBA) Sales and Marketing Council honored BBX Capital Real Estate with three Laurel Awards for excellence in marketing for Beacon Lake community in St. Johns County. Lake House, Beacon Lake’s state-of-the-art amenity and fitness center, won a Gold Award for Best Community Amenity Center, a Gold award for Best Realtor Promotional Event, and a Silver Award for Best Community Promotional Event. The Laurel Awards are an annual competition recognizing sales, marketing, and design excellence.

(Jenn Kjellman, Bruce Parker)

“We are honored to receive this recognition for the Lake House and for the outstanding events our team presented at Beacon Lake,” said Bruce J. Parker, Managing Director for BBX Capital Real Estate, Beacon Lake’s master developer. “We appreciate the accolades from our industry peers and we hope it will encourage everyone to visit our community, learn more about living at Beacon Lake and join the hundreds of families that love living here.”

(Danielle Simpson, Jenn Kjellman)

Both of the award-winning events at Beacon Lake were planned and promoted by the JSK Marketing team. The grand opening event celebrated the new two-story, 3,152-square-foot, designer-decorated model home, the Roseberry Elite by Toll Brothers. The community promotion event featured family-friendly activities at every model home in the community and attracted more than 350 visitors. The Realtor promotional event featured a scavenger hunt and social media photo contest and welcomed more than 230 real estate professionals including many who had never visited the community. Both events generated tremendous interest and attracted many new visitors to the Beacon Lake community.

At JSK Marketing, we are passionate about creating quality work that lasts, and prioritize connecting with our clients on a personal level and truly becoming an extension of their team. We always go above and beyond to ensure everything is always at its top level of performance and are honored to have made an impact in the local community through our marketing efforts with Beacon Lake. There is nothing we love more than celebrating alongside our clients in their success and look forward to many more opportunities in the future.

At JSK Marketing, we understand how difficult it can be for consumers to find the right marketing agency that suits each of their individual needs. To help you in your process of finding the best agency for you, we’ve laid out the main ways that we as a company strive to stand out amongst other agencies. We also believe it is important for consumers, in general, to know exactly what they’re getting when they join the JSK family and why we truly are built differently.

On The Clock

In a fast-changing world of constant demand, we know you’re always on the clock. As a result, timeliness on our part is something we strongly emphasize the importance of, especially in communication with our clients. We personally make it a goal to never allow more than a full 24-hour business day to go by without a response. However, we always will make a strong effort to respond within 1-2 business hours.

We recognize that your time is precious, and we will do whatever it takes to ensure you are getting everything you need and more by the time you need it. Once you start a relationship with us, we center it around trust. We never want to cause you to waste time that could be better spent somewhere else.

Part of The Team

Another aspect of our partnership with our clients is that we value your company as much as we value our own and ultimately desire for us to succeed side by side. We make sure not to view ourselves as just a vendor for your company. Rather, we genuinely want to inundate ourselves into your company and become a part of the team.

How exactly do we do this? By passionately investing our time to adopt your mission and culture right from the get-go. While it does increase the time of our onboarding process, the sacrifice is more than worth it for us to be able to fully identify who you are as a company and what best suits your specific needs. We take time to check in frequently so that we are consistently up to date on everything happening in your world, as well as what we can do to help.

Minds of Service

How are you receiving the utmost value in return for your investment with us? That’s exactly what we want to know. Our service-first marketing orientation fights for each and every one of our clients to feel authentically cared for day-in and day-out. Knowing your company to the best of our ability allows us to exceed expectations and serve your company well.

We want the final product you receive to be exactly what you originally envisioned while keeping the process from feeling arduous or lacking cohesive vision. Our relationship with our clients is not limited to simply checking off boxes. We want to make your experience with us a positive and helpful one where we go above and beyond to be entirely sure everything is always at its top level of performance.

Crystal Clear

Finally, we at JSK Marketing separate ourselves from the pack by our never-ceasing push to be 100% transparent at all times. Honesty is one of the core foundations that we must establish in order to maintain long term relationships with our clients. We always want to know that our clients fully trust us to do everything we say we’re going to do. To build such trust, we strive to be extremely open about everything that’s working as well as everything that’s not. Although, we don’t just stop there because we want to find you the alternative solutions to whatever it maybe that is not working.

We also want to make it known that we know we are by no means perfect and will be completely transparent if we make a mistake. Our clients are given full access to the systems we use to execute their specific marketing initiatives, so that they know everything that’s going on, leaving no room for potential doubt. Our company cares deeply for yours to achieve the best return on investment possible, even if it comes at a cost to ourselves. We long to be crystal clear in every aspect of our solution process and want you to feel confident that you are getting above and beyond what you originally expected from us.

Are you interested in becoming a part of the JSK family? Learn more about how to get started by contacting us today! We cannot wait to help you be built in a way that stands out from your competitors too.

The Dream

JSK Marketing officially launched in early 2019. The dream, however, came to fruition much earlier. JSK President & Founder, Jenn Kjellman, was just a college student when the seed that sprouted into JSK Marketing was planted. Jenn attended Georgia State University in the business hub of Atlanta, GA in pursuit of her BA in Communications with a concentration in Public Relations and a minor in Hospitality Administration.

Embarking on this pursuit with the passion for bringing the vision of others to life, she already had her heart set on utilizing her talents in order to make an impact on the lives of those in need by way of starting her own business. Thus, the dream of what would one day become JSK Marketing was born.

Growing Aspiration

Following graduation, Jenn began her career on the event side of marketing where she was physically manifesting the vision of others into that of planned events. Although, as her career continued, she noticed a particular interest in the area of digital marketing. The ability to use technology to track personalized statistics based on digital interaction was an appealing concept to her. One of which she would carry for many years to come.

As time went on, Jenn’s long-established aspiration of becoming an entrepreneur through her own marketing business was continuing to grow. Coming from a family of entrepreneurs, becoming one herself was practically in her blood. After about a decade of bringing other’s visions to life, it was about time she did the same for herself.

The Foundation

As Jenn started to plan what starting a business would entail, it wasn’t all rainbows and sunshine. She had to wrestle with the fear that her business may fail, which was particularly difficult after being blessed with years of relatively consistent success. Many new businesses struggle to make it past their first year, and her last desire was to be yet another business added to the list.

Being a customer of marketing services for so long, Jenn knew what it was like to work with both marketing agencies who provided great service and others who struggled to do so. Noticing that the key difference-maker was exceptional communication and dedication to learning the intricacies of the client’s company, Jenn decided to use that as a foundation for her own business model. She desired to create an agency whose culture inundates themselves into their client’s business and provides them with top tier quality service. In early 2019, Jenn did just that.

Becoming Reality

The longing to be an entrepreneur and the interest in digital marketing finally merged into one idea: JSK Marketing. A marketing agency that specializes in digital marketing, SEM, SEO, social media management, content development, and reputation management. A customer-centric business helps to create a healthy digital presence through the best marketing tactics for their specific brand in order to help them more naturally connect with their clients consistently.

After overcoming her fears and believing in the mission and vision for her own company, Jenn founded JSK Marketing. Encapsulating each of Jenn’s passions into one cohesive agency, JSK Marketing was born with the sole purpose of bringing other’s vision to life just like she has been doing for others for her entire professional career. On that day, she began to practically apply all of her life’s experience into making her long term dream come true.

Establishing The Lifelong Fan

Fast forward to the present day, JSK Marketing is flourishing as a local Jacksonville marketing agency helping clients across Jacksonville and more establish lifelong fans for their brands. In the same way that a sports fan is passionately dedicated to their team, we make it our objective to have the company’s customers or clients experience the same level of lifelong and passionate dedication.

We prioritize connecting with our clients on a personal level so that we can know as much as possible about their brand and tailor a marketing plan accordingly. We spend about 2-3 months getting to know our clients so that we can truly establish and maintain sustainability and consistency in relationships with the clients of their own through a marketing plan tailored specifically to their company’s needs. Under Jenn’s leadership, we long to always play a role in the success story of our clients, regardless of any circumstance.

New Beginnings

Since the initial launch of JSK Marketing, we have expanded our services by partnering with elite service providers who offer services that we specifically do not as a means to give our clients a full-service marketing team when necessary. As we continue to look to the future, Jenn desires for JSK to never cease growth in our client relationships while still providing them with unmatched service that achieves them top tier status within their respective industries. We long to adapt to the services and tools that are developed along the way as we yearn to grow in size without ever losing sight of helping our clients thrive.

Through constantly adapting to the ever-changing world of marketing, we hope to carry on the dream that sparked JSK and be the top boutique marketing agency in Jacksonville. With a focus on digital marketing tactics that genuinely help brands connect authentically with each of their fans, we’re confident we can achieve that. From the day Jenn Kjellman stepped onto her college campus to the day JSK Marketing was born, the idea was always about helping other companies achieve the dream their founders had before their businesses were born.

We’ve had so much fun watching our own story unfold and are here every step of the way to help you write your stories and watch them unfold right by your side! Join the JSK family today as we move into the next chapter of our very own new beginnings.

Do you feel that your business is lacking engagement from customers? There are four types of psychological barriers that your potential clients may have when it comes to filling out a form on your website, making an online purchase, or giving you a call. These four barriers are cynicism, skepticism, procrastination, and price. Each of these barriers is reasons customers may not buy your product or service. It is important to know the psychology behind what helps customers purchase to ensure you leave no room for customers not to purchase. This blog will help define these four psychological barriers and help you understand how to address them.

Cynicism Barrier

People, who have the cynicism psychological barrier often ask themselves “Do I need this product/service?” This barrier is apparent when the person you’re pitching to doesn’t believe he or she has a problem to solve right away. If this type of consumer doesn’t immediately get WHY they should care when they visit your website, read your blog, or see an ad, they will just click away from or skim over it. In order to get this type of consumer to care, you might have to work a little bit harder.

It is important to align your products and services with a problem or desire your prospects actually care about. One way to do this is by identifying your prospect’s pain points. They will more likely give your business a chance when they see HOW what you sell satisfies their problems or wants. In order to gain a cynical consumer as a customer, you must build trust. Establishing your business as an authority in your industry and sharing customer reviews on your website are great ways to help build that trust with this type of consumer.

Skepticism Barrier

People, who have the skepticism psychological barrier often ask themselves “Does this product/service actually work?” There are two types of objections that skeptical consumers often face — feeling-driven objections and thought-driven objections. It is your job to make these prospects overcome these objections in order to have them go through your sales process. Feeling-driven objections are objections that come from emotions. Consumers that are skeptics say to themselves “It doesn’t feel right.” It is your job to take this objection and turn it around into an opportunity by showing them a solution. Thought-driven objections, for example, make the consumer say “It seems too risky.” It is important to validate their point of view and come up with a solution that reminds them that your business has a product or service that can address their problems or add significant value to them.

Trust is the biggest barrier for skeptic consumers. They might doubt your company’s expertise or track record. Skeptics already want what you’re selling, but they are not sure if they can trust you just yet. In order to do that, it is your responsibility as a business to show them why or how they can trust you. Offering proof that your product or service works and how they can get the results they want by buying is the key way to transform skeptics into customers.

Procrastination Barrier

People who have the procrastination psychological barrier often ask themselves “I can always buy later… what’s the rush?” For whatever reason, they don’t see why purchase from your business has to happen right now, so they put it off. Scammer tactics such as stating there is only one more item left, for example, makes consumers feel too pressured and manipulated. If someone finds out these tactics are a lie, it could potentially ruin your business’s credibility. This may work for some companies, however, this is not the best way to make a procrastinator buy from you. A better way to make a procrastinator go through your sales funnel is by showing them how acting now is to their benefit. By giving these types of consumers an incentive when they buy your product or service now, they are likely to act faster than they would have without that incentive.

Price Barrier

People who have the price psychological barrier often tell themselves “It costs too much.” When it comes to pricing your product, it can be very difficult to feel confident in knowing what feels right in the eyes of your consumer (and versus your competition) and what they’ll be willing to pay. It can be even more difficult to know how an increase or decrease in price could affect your sales/profit. Consumers with these barriers are looking for a reason not to buy, therefore it is critical you show them the reasons they should buy a product or service from you. Showing them the value of what you offer and the return on investment they will get after purchasing from you is a great way to combat price barriers. Products and services frequently have customary prices in the minds of consumers. A customary price is one that customers identify with particular items. If you do the math on how much your service or product actually costs and share that with your prospects, then they will likely drop the price objection and buy from you.

Whatever industry your business may be in, you are more than likely to encounter prospects or consumers that will have one or more of these psychological barriers. It’s important to focus on how each of these barriers can be addressed and switch up your marketing campaigns, website, blog posts, or advertisements accordingly. In order to create those conversions and see a boost in profit and customer acquisition, it is your job to help these types of consumers see why your product or service is the right solution for them.

If you’re trying to turn your prospects into customers and need help doing so, contact JSK Marketing today! Visit our website for more information on the services and solutions we can provide for your business.

We asked our President & Founder, Jenn Kjellman a few questions so you can get to know her and the drive behind JSK Marketing.

Every little girl has a dream. Jenn’s dream was to own a business. When she was younger, she wasn’t sure what that business would be. After a decade in corporate America, she decided it was time to make her dream come true… bringing JSK Marketing to life!

Why do you think you always dreamed of being an entrepreneur?

I was raised by my grandparents, who both owned their own businesses. I believe that when you grow up in that environment, it just seems like owning a business is the natural thing to do. My grandma is still an incredibly successful business owner. She’s always been my role model and is my reminder that anything is possible on a hard day. Watching them pursue their dream my whole life, I knew I wanted that same dream for myself.

Why does marketing get you excited?

I love the psychology behind marketing. Studying trends and why people make certain decisions has always intrigued me. I have also always been a dreamer and a creative, so marketing allows me to not only tap into those natural skillsets but continuously explore my curiosity behind human behavior as well.

What makes you different than other marketing consultants?

Honestly, there are hundreds of people skilled in my area. My passion for what I do makes me unique. When I invest in a project or company, I fully immerse myself. I aim to be an extension of your team rather than outside counsel. The relationships I have with the organizations I partner with are my number one priority. I also ensure that I take a unique approach with each client; marketing should never be one-size-fits-all. I believe this relational intentionality with my clients sets me apart from others in my profession.

When you’re not creating and dreaming about expanding brands, what do you love to do?

If you know me, you know spending time with my family and friends and traveling the world are my two greatest passions. I’ve always said that I work so that I can travel, especially when I have my sweet husband alongside me for the ride.