In an increasingly cluttered digital landscape, gaining your audience’s attention requires rethinking past strategies. Perfectly curated content might be beautiful to look at, but to be successful in 2026, you need to be relatable. Trust and authenticity should be the backbone of your plan for this year. Building these relationships doesn’t have to be complicated. Today we share with you two ways to boost your brand’s authenticity without breaking the bank.  

Micro is the new Macro. 

While macro-influencers were a previous digital dream come true, reality has shown that their larger audiences didn’t guarantee higher engagement. Micro-influencers, on the other hand, can average 10% engagement compared to the 1-3% of a traditional following. With their niche interests and audiences of 10,000 to 100,000 followers, micro-influencers are known for being trustworthy and relatable in their spheres. While their size might dissuade you, it is worth noting that their content reaches a greater percentage of their audience compared to their macro-cousins. As consumers look for what is real amidst a sea of AI generated content, micro-influencers have done the heavy lifting for you. Your brand can leverage the emotional connections and highly engaged audiences they have built. Looking for another reason to add micro-influencers to your marketing strategy? Not only are they more affordable, but they also outperform macro-influencers at $5-6.50 for every $1 spent.  

Depending on your time and budget, you can research to find an influencer who aligns with your brand, or you can invest in a platform such as Sprout Social’s Inluencer Marketing who offers to help you find and vet influencers for your brand.  

The Use of User Generated Content (UGC)  

Ninety-two percent of consumers are looking to their peers for product recommendations.  With a staggering number of consumers finding themselves skeptical of traditional advertising, you need a trusted source promoting your brand. This is where User Generated Content, or UGC, becomes the economical powerhouse in your marketing toolbelt. User Generated Content, any content that is created and published by unpaid customers or fans, is known to increase a brand’s authenticity and credibility.  Similar to micro-influencers, UGC allows you to leverage the trusted relationships the customer has already created. Popular forms of UGC include tutorials, product reviews, and unboxing videos where customers provide genuine feedback on products or experiences. When a viewer watches UGC and sees someone they trust validating the effectiveness or quality of a product, those opinions can shape the viewer’s own decision making. This phenomenon is known as social proof. Social proof can lead to 4.5% higher conversion rates compared to a brand’s self published content as it reinforces purchasing a product a trusted source has already vetted.  

Wondering how to start using UGC in your marketing campaign? The key is creating a process that is both strategic and repeatable. An easy example is to create a contest or giveaway that coincides with your marketing campaign for each quarter. Utilize your social media to promote and have a clear process for selecting the user and the content guidelines you expect them to follow.  

Both micro-influencers and UGC lift the weight of building brand authenticity from your shoulders alone. They won’t bust your budget and are proven strategies for increasing credibility and trust with your audience. How can you add micro-influencers or UGC to your marketing strategy for 2026?  

There are numerous social media and news platforms your business might be utilizing to inform your audience and grow your brand. With regular posting on Instagram, TikTok, and LinkedIn, you might think you have all your bases covered. But there’s a robust corner of the internet that you should pay attention to if you haven’t already. Enter Reddit, a social news aggregation, self-professed heart of the internet, and fourth most visited social media network.  

Using Reddit to boost your business requires you to understand how the platform operates. Like other platforms, users create an account and gain access to add and respond to content on the site. Reddit members then find communities with like interests called subreddits (ex. R/HealthAndWellness, r/accounting) and subscribe. Interestingly, each subreddit has its own culture and rules, making it necessary to become a student of each community first. It is worth noting that Reddit values transparency and authenticity. Rather than promoting your brand out of the gate, spend time in subreddits that overlap with your business or industry. The practice of participating in subreddits humanizes your brand is paramount in achieving success.  Credibility on Reddit is based on building trust.  

On Reddit, your brand grows its online reputation through gaining karma points. Users can gain points as they add value to subreddits by answering questions, participating in discussions, and offering advice. Karma points give other users insight into how trustworthy you/your brand is. Some subreddits set karma minimums that users must meet to post or comment. You can gain or lose points by upvotes (positive) and downvotes (negative) on your comments (comment karma) and content (post karma). Your brand’s karma score is the key to unlocking access and visibility online. High karma scores can also help your brand awareness.  Some key benchmarks to note: 500-2,000 points denote you are an active user, 2,000-10,0000 experienced, and 10k-100k means you are a power user.  

Once you have built your karma points, you are ready to tackle brand promotion. Organic options include hosting an AMA (ask me anything) where you answer questions in real time within a subreddit your brand is an expert in, creating your own subreddit, and by sharing long form content that provides insight into what your brand has to offer. The key is to not sound like you are posting an ad, but to communicate the value added within your online community. In building trust and gaining visibility online, your brand has the potential to gain visibility both on AI search engines and through Google’s partnership. If you have the budget and want to use Reddit’s paid advertising options, using Reddit’s business platform is a natural next step. Since subreddits focus on specific interests, you can target your ads to a particular population. Paid ad types include free form, image, video, carousel, conversation, product, and paid AMAs.  

Due to Reddit’s unique landscape, paid advertising is not required to optimize your brand reach online. As you add value in subreddits and increase your karma points, your brand will naturally gain visibility both on Reddit and SEO. The only payment required is time. 

So, whether you are new to Reddit, or you have dabbled on the platform in the past, the time to use it in your marketing strategy is now. As you build your brand’s credibility through authentic engagement with subreddits, the natural overflow will be the accumulation of karma points. Thoughtfully participate long enough to gain trust in the Reddit community, and you will find that members organically look to your brand as the thought leader in your subreddit spheres. The return on investment from time well spent might make Reddit your new favorite marketing tool in 2026.  

B2B companies invest time and resources into social media, yet many struggle to see meaningful business impact.

The problem isn’t a lack of content. It’s a lack of strategy.

When tactics like social media aren’t tied to clear goals, processes, and success metrics, even strong content fails to move the needle.

What Is a B2B Social Media Marketing Strategy?

At its core, a B2B social media marketing strategy defines why social media exists for the business and how it supports measurable growth.

A clear strategy answers four questions:

• What role will social media play?
• How will it support other marketing efforts and sales?
• Who are we trying to reach?
• How will success be measured?

Before creating content or prioritizing platforms, the groundwork must be in place: a clearly defined audience, clarity around who the decision-makers are, and a defined role for social within the broader marketing and sales funnel. With that foundation, meaningful goals can be set.

What Goals Should a B2B Social Media Strategy Focus On?

For most B2B companies, social media isn’t a direct sales channel. Its role is to support the buying process by building credibility, shaping early research, and reinforcing trust before a sales conversation.

That means effective B2B social media goals focus on outcomes such as:

• Supporting sales conversations with relevant content
• Increasing visibility within target industries or roles
• Generating registrations for webinars, demos, or training

Clear, measurable goals give social media direction and prevent activity from drifting toward vanity metrics. They also guide the platform and content decisions that follow.

What Platforms Are Best for B2B Social Media Marketing?

HubSpot reports that 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads effectively, making it the most consistently effective channel for B2B social efforts.

Other platforms can play a supporting role when they align with audience behavior:

• YouTube for education, walkthroughs, and demonstrations
• X (Twitter) for commentary, thought leadership, and industry visibility

Paid social advertising should be treated as an extension of an organic strategy, particularly for promoting high-value content like webinars or events, rather than a standalone effort.

Once the right platforms are identified, the next step is determining what types of content will resonate with your audience there.

What Content Works Best for B2B Social Media?

B2B buyers are looking for proof — and people.

Content that performs well helps buyers understand your expertise and trust the humans behind it.

Educational and insight-driven content…

helps buyers evaluate your thinking. Industry insights, clear explanations, and lessons learned tend to outperform promotional posts. Webinars, workshops, and educational series are especially effective because they build credibility and create content that can be reused across channels.

Proof-based content…

such as case studies and real examples, validates expertise and reduces perceived risk, particularly in longer sales cycles.

Human, experience-led content…

plays a critical role in B2B social media. Sharing mistakes, challenges, or goals humanizes expertise, and posts from real people often outperform polished brand messaging.

Does Video Work for B2B Social Media?

The question isn’t whether video works; it’s how to use it effectively.

In fact, video posts are shared 20x more than any other content on LinkedIn.

Video helps humanize expertise and simplify complex ideas. And creative, informative, intentional clips often outperform slick, highly produced content.

How Do You Measure B2B Social Media Success?

Success should be measured against the goals you set up front. Those goals create a framework for evaluating what’s working and what isn’t so you can track the right data from the start and refine over time.

Common B2B social media KPIs include:

• Traffic quality from social sources
• Lead activity tied to social content
• Engagement from target audiences
• Sales alignment and downstream influence

These metrics should be reviewed on a regular cadence, typically monthly or quarterly, so results can be evaluated against the original goals and understood in the context of the broader marketing and sales funnel.

Need Help Executing Your B2B Social Media Strategy?

JSK Marketing helps B2B companies design and implement social media strategies that connect content to real business outcomes. If you want help turning strategy into action, we can help.

2026 is shaping up to be a formative year in the social media world. With AI and LLM search leading the internet, optimizing the way you present your brand on social media is more important than ever. Let’s look at six of the top trends to watch on social media over the next 12 months.   

AI in Social Media   

More than ever, we’re seeing AI pop up on social media. AI is being used in image and video creation, as well as writing copy and even cloning tones. While some uses are helpful, the overwhelming amount of “AI slop” we’ve seen on social media will inevitably lead to a backlash against AI-generated content in the coming months. The win for this trend is to use AI in a way that enhances creativity and explores big ideas, instead of replacing authenticity.    

Search Everywhere Optimization   

With the increasing use of AI summaries and people relying on social media platforms as search engines, it should be a priority to publish content in a searchable format. The way people find info is shifting away from strictly traditional search engine optimization (SEO) and leaning more toward search everywhere optimization. Think “what would someone ask AI to find my brand?”  

Because LLMs use sources like Reddit, Quora and YouTube, it’s becoming important to prioritize these platforms to stay discoverable. Captions and short-form video posts should be built around keywords and feature structure, clarity and scannability.    

Growth in Relationship Marketing    

The comment section is slowly becoming a brand’s new home page. Rather than having someone manage your social media, think of their role as more of a community manager. Engaging in conversations not just on your own posts, but also on trending posts in general, is becoming increasingly more common. Many brands gain traction or recognition, especially on TikTok, by leaving humorous or timely comments on trending videos. Prioritizing depth (over reach) will allow your brand to grow greater loyalty in 2026.    

Founders Story Focus    

By sharing his story and the challenges behind his founding process, the founder of HubSpot has amassed more than 1 million LinkedIn followers. Audiences are tired of seeing perfectly polished posts, and would rather see authentic challenges and behind-the scenes content. For example, sharing the behind-the-scenes of your brand’s founder shows not only a bigger picture, but also leads to greater trust and reliability for your followers. Take the opportunity in 2026 to share more about your brand’s founder. At JSK, we’re putting this into practice with a series about our own founder, Jenn. Check out part one now!  

Rise of Community-First Platforms   

While Instagram, Facebook, X and TikTok have led the charge in social media over the past several years, 2026 will see a growth in community-first platforms. Reddit, Discord and Substack are growing increasingly more popular as social platforms, as people are seeking more ways to connect on a deeper level. We’re also seeing an upward trend in real-life meetups like run clubs and niche interest groups. To best utilize these platforms, show up where your specific audiences are already spending time.  

Gen Alpha to Redefine Connection 

Born between 2010 and 2024, Gen Alpha is the latest generation redefining online activity. Just like Gen Z boosted the trend of short-form video content, Gen Alpha is creating a new way to be online. 

A recent poll asked Gen Alpha what they would do if banned from social media. The answers were a trend toward getting away from digital devices and exploring the outside world. Keeping an eye on this age group, whether they are your target audience or not, is important as we see how they shape online activity over the next year and beyond.    

As 2026 kicks off, we’re excited to watch these trends and many more unfold. What trend are you hoping to put to work for your brand this year? Not sure where to begin or feel like you’re falling behind? JSK Marketing is here to help.  

For many businesses, digital marketing is essential to success. Whether you are running a small business or leading a global company, digital channels offer powerful ways to reach your audience, increase visibility and grow sales. But with so many types of digital marketing available, it can be hard to know where to start.

Let’s break down some of the most important types of digital marketing, how they work and why they matter.

Search Engine Optimization (SEO)

SEO is the process of improving your website so it ranks higher on search engines like Google and Bing. Higher rankings mean more organic (free!) traffic from people actively searching for the solutions you provide.

Why SEO Matters

·      It brings long-term, sustainable traffic

·      People trust organic search results more than ads

·      It boosts brand authority and credibility

Key Areas Within SEO

·      On-page SEO: Optimizing keywords, headlines and content

·      Technical SEO: Improving site speed, structure and mobile friendliness

·      Off-page SEO: Building backlinks and online reputation

·      Local SEO: Targeting customers in a specific geographic area

If you want consistent, long-term growth, SEO is a must.

Digital Advertising (Paid Ads)

Digital ads, often referred to as PPC (pay-per-click) or paid media, allow businesses to place targeted advertisements across search engines, social media and websites.

Here are some common types of digital ads:

·      Search ads (Google Ads, Bing Ads)

·      Social ads (Meta/Facebook, Instagram, TikTok, LinkedIn)

·      Display ads (banners across the web)

·      Video ads (YouTube, TikTok, streaming platforms)

·      Retargeting ads (shown to previous website visitors)

Why Digital Ads Matter

·      They provide immediate visibility

·      You can target highly specific audiences

·      Results are measurable and scalable

Paid ads are ideal for businesses wanting fast results or promoting time-sensitive campaigns.

Email Marketing

Email marketing is one of the most effective and cost-efficient digital channels. Despite being one of the oldest forms of online marketing, it continues to outperform many newer platforms.

Some examples of email marketing include newsletters, sales promotions, automated sequences (welcome emails, abandoned cart reminders) and personalized recommendations.

Why Email Marketing Matters

·      You own your list, so there’s no algorithm interference

·      It’s highly personal and customizable

·      It delivers one of the highest ROIs of any digital marketing strategy (for real!)

A thoughtful email strategy can build trust, inspire loyalty and convert leads to paying customers.

Social Media Marketing

Social media marketing uses platforms like Facebook, Instagram, TikTok, X, LinkedIn and Pinterest to connect with audiences, build brand awareness and drive engagement.

Two Sides of Social Media Marketing

·      Organic social: Posting content, stories, reels, and engaging with your community

·      Paid social: Sponsored posts, targeted ads, and influencer partnerships

Why Social Media Matters

·      It humanizes your brand

·      It helps build communities and loyal fans

·      It’s a powerful channel for storytelling and real-time engagement

With billions of global users, social media opens the door to massive reach.

Content Marketing

Content marketing focuses on creating valuable, relevant content to attract, educate and convert your audience. Rather than pushing a hard sale, it delivers helpful information that builds trust.

Popular Content Types

·      Blog posts

·      Videos

·      Infographics

·      E-books and guides

·      Podcasts

·      Webinars

Why Content Marketing Matters

·      It fuels SEO

·      It nurtures leads throughout the buyer journey

·      It establishes your brand as an authority

Strong content is the foundation of nearly every other type of digital marketing.

How These Digital Marketing Types Work Together

The most successful marketing strategies don’t rely on just one channel – they combine them.

For example:

·      Content marketing creates valuable resources

·      SEO helps people find that content

·      Social media amplifies it to a larger audience

·      Email marketing nurtures interested leads

·      Digital ads bring quick traffic and boost visibility

When integrated, these channels support each other and create a powerful, cohesive strategy.

Understanding the different types of digital marketing, and which strategies work best for each organization, is key to building a strong online presence. If you’re ready to explore how you can best make an impact digitally, we’d love to connect.

Graphic Design

Visuals act as a fast language for your brand and help people recognize who you are before they read a single word. You gain trust through a professional logo and consistent colors, which makes your message stick in a crowded feed. This visual consistency makes people feel comfortable with your business, leading to better results from your digital marketing services.

Website Design

Think about how many times you’ve clicked away from a site simply because it looked outdated or confusing. Your website is your digital storefront that stays open every hour of the day to help your customers. Good layouts make navigation simple, so visitors find exactly what they want without getting frustrated. In any digital marketing consultation, the consultant will often highlight how a fast, mobile-friendly site keeps people around longer and helps your search rankings.

Video Services

Moving pictures capture interest so much faster than static text and help explain your ideas in just a few seconds. Most people prefer watching a quick clip to understand a product, which makes this medium a powerful tool for building a real connection. Working with a digital marketing agency allows you to create high-quality videos that people actually want to share with their friends.

The Importance of Integrated Digital Marketing Strategies

Success rarely comes from picking just one of these tools and ignoring the rest. Your online presence relies on lots of moving parts to grab someone’s attention. That means every one of your marketing strategies should all tell the same story at the same time. It’s this intentional coordination that prevents mixed signals and helps every dollar you spend work harder. When all the types of digital marketing you deploy work together, you’ll create a reliable experience for your audience, which turns casual browsers into loyal fans much faster.

Define Your Social Media Goals

To focus your energy on actions that create real business value, you’ll first need to identify your specific objectives. Clear targets help you choose the right data points to track, rather than chasing meaningless numbers. Setting these benchmarks allows you to compare your performance against the average ROI for social media across your industry:

• Brand Awareness – High visibility builds your reputation. Monitor your reach, impressions, and follower growth to see how many people see your content.
• Driving Website Traffic – Track how many visitors click through from your social posts to your site. This movement shows your content successfully interests users.
• Customer Engagement – Strong interaction builds a loyal community. Count likes, comments, and shares to evaluate how well you interact with your audience.
• Lead Generation – Watch conversion rates and form submissions on your landing pages. These metrics show how your platform is turning curious browsers into potential buyers.
• Customer Retention/Service – Fast replies turn your social channels into helpful, trustworthy resources. Check your response times and satisfaction scores to keep your current buyers happy.

Use Platform Analytics Tools

You can access a wealth of data using the right software to help you calculate ROI for social media without adding any undue stress. There are plenty of resources that can simplify your tracking process and clarify how every post impacts your bottom line:

• Native Platform Analytics – Built-in dashboards, such as Facebook Insights, offer free, specific data on your followers. These tools show you exactly how people interact with your content on each network.
• Social Media Management Tools – Hootsuite and Sprout Social offer deep insights into brand mentions and audience sentiment. These programs generate clear reports and integrate with other tracking software to show your true performance.
• Google Analytics – This service tracks how much traffic arrives at your website from various social links. It follows the user path to show you which platforms drive the most sales and lead sign-ups.

Measure Engagement Quality, Not Just Quantity

Watching your likes and follows rise is a fantastic feeling, and they can indicate that something is working. But these surface‑level metrics only drive value for your brand to a certain extent. This means that you’ll need to look past follower counts to understand how your audience truly values your work. You’ll learn far more from high-quality interactions that show interest, intent, or curiosity.

To truly know which content drives meaningful movement toward your goals, measuring the quality of your engagement is one of the most advanced techniques for tracking social media ROI.

• Shares – This action shows that your content resonates strongly enough for someone to recommend it, which signals intent and expands your reach organically.
• Saves – Users will bookmark content they want to revisit, which reflects interest in a message, product, or idea that sparked curiosity and held their attention.
• Direct Messages – Personal outreach indicates that someone wants more information, which creates opportunities for real conversations and potential sales activity.
• Comments – Thoughtful responses will highlight how your message inspires engagement, questions, or opinions that help you gauge audience interest.
• Brand Mentions – Mentions reveal how your audience talks about you in public spaces, which helps you understand perception and sentiment through real interactions.

Common Mistakes When Measuring Social Media ROI

There are several common social media missteps that will cloud your results and weaken your reporting. You can measure your progress and get a much clearer picture once you avoid the issues that distort your data or hide meaningful trends. To calculate a realistic average ROI of your social media marketing, you should be aware of these traps:

• Fixating on Vanity Metrics – High reaction counts may look impressive, yet they rarely show true value. You’ll learn far more from conversions, clicks, and actions that create real movement.
• Ignoring Attribution Models – Relying only on last‑click views will distort your understanding of how social impacts conversions. Multi‑touch tracking will reveal how each interaction contributes over time.
• Overlooking Customer Lifetime Value – Short‑term revenue will not tell the full story. You’ll get better insight when you calculate how much long‑term value each acquired customer creates.
• Skipping Indirect Value Signals – Sentiment, brand mentions, and general awareness offer meaningful insight. You’ll get stronger reporting when you consider how people talk about your brand.
• Using Inconsistent Tracking – Disconnected metrics across platforms will limit your ability to track true ROI. Unified tracking methods will give you cleaner, dependable data.
• Ignoring Negative Indicators – Unfollows, negative sentiment, or declining activity will point to issues worth reviewing. You’ll spot trends faster when you include these signals in your analysis.
• Measuring Too Early – Campaigns need time to build traction. You’ll get stronger results when you let your content gather enough data before calculating ROI.

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Once upon a time, hashtags were the it thing. They were everywhere, a little chaotic and super trendy. Fast forward to 2025, and while trends have come and gone, hashtags are still having on – and dare we say, thriving? Let’s dive a little deeper into the role they’re playing this year. 

#NotDeadYet 

Hashtags are not dead yet. They’ve just grown up a little. Think less “#YOLO” and more “#SmallBusinessLove” or “#BookTokRecs.” In 2025, hashtags are like the quiet kid in class who turns out to be a genius – less flashy, more strategic.  

Social platforms may have changed their algorithms (again…), but hashtags still help users discover new content, trends and communities. On platforms like Instagram, LinkedIn and TikTok, they’re little digital breadcrumbs that lead people straight to your content. 

#FindYourPeople 

Hashtags are still a great way to join or build communities. Whether you’re into cozy gaming, sustainable fashion or niche memes about your dog’s zodiac sign, hashtags are how you find your people. In 2025, micro-communities are where the magic happens, and hashtags are the invite.  

#StrategyMode 

Goine are the days of slapping 30 random hashtags on a post and hoping for the best. In 2025, it’s all about intentionality. Brands and creators are using fewer – but smarter – hashtags that reflect their niche, audience and goals. 

Think of it as quality over quantity. It’s picking a few people to come over instead of inviting the entire school. Strategic hashtags = better reach and more authentic engagement. 

#CuttheClutter 

Nobody wants to scroll past a block of 87 hashtags at the end of a caption. Something you can do instead is tuck them into your first comment or strategically use them throughout your caption.  Keep it cute and natural, not cluttered and forced. 

At the end of the (news)feed, hashtags in 2025 are still a powerful tool – just a little more strategic now. Whether you’re building a brand or connecting to your community, hashtags can still do some heavy lifting – if you know how to use them. Not sure where to start? At JSK Marketing, we help brands like yours show up with purpose, personality and a plan. From social strategy to hashtag research, we take the guesswork out of what to post and what to grow. Contact us today! 

Your employees are your company’s biggest cheerleaders. They know your brand inside and out, and when they talk, people listen. So, why not tap into that power? 

Employee advocacy on LinkedIn isn’t just about resharing company posts; it’s about creating authentic, engaging conversations that make your brand stand out, especially since LinkedIn is the most widely used social media platform by professionals worldwide. And the best part about employee advocacy is that it actually works! Here are four major benefits of getting your employees involved in your LinkedIn strategy: 

Expand Your Audience and Reach 

Your company page has its followers, but your employees come with their network. In fact, LinkedIn research shows that content shared by employees can be exposed to networks up to 10 times larger than the company’s official page. And because each share feels personal and genuine, your brand gets introduced to audiences that might have otherwise been out of reach. 

Build Meaningful Connections 

Let’s be honest – no one gets on LinkedIn solely to engage with a new corporate logo. People crave real stories from real individuals. According to the Edelman Trust Barometer, consumers are up to 2.5 times more likely to trust an employee’s messages than a faceless brand account. When your team shares insights, day-to-day wins or industry tips, they create authentic connections that build trust and make your brand more approachable. 

Boost Brand Loyalty and Visibility 

Employees who proudly broadcast their positive experiences at work send a powerful message: This is a great place to work. Not only does this boost your recruitment game, but it also enhances your brand’s overall credibility. In a story highlighted by LinkedIn, employee advocacy can boost your content’s reach by as much as 561% compared to posts coming directly from the brand’s page. More visibility means more trust – and trust builds loyalty. When potential customers and future talent see your team’s enthusiasm, it creates a magnetic pull toward your brand. 

More Engagement 

Engagement on LinkedIn is more than accumulating likes, hearts and celebrations; it’s about sparking genuine conversations. Posts from personal profiles tend to generate up to 8 times more engagement than those from company pages, according to LinkedIn. When employees share their perspectives, ask questions or celebrate wins in their own words, it invites interaction and helps your brand cut through the noise. More engagement translates to more visibility and ultimately more opportunity. 

While LinkedIn is a job board, it’s made for much more than that. If you haven’t already, encourage your team to start sharing their thoughts and showcasing their expertise to become ambassadors of your company’s brand. Employee advocacy is not just about promoting your brand – it’s about building trust, both within your organization and with your customers. It’s a powerful organic strategy that benefits your workforce and your reputation. 

At JSK Marketing, we know success on LinkedIn needs the right strategy. Whether you need engaging content for your company page or want to establish yourself as a thought leader on your personal profile, we’ve got you covered. Contact us today to get started turning your LinkedIn into a powerhouse for brand awareness, growth and engagement. 

“IT’SSSS TIMMMEEEEE” – Mariah Carey 

The most wonderful time of the year is here, and there’s one place that is constantly buzzing with festive energy – social media! Right now, your audience is scrolling through different platforms ready to connect, celebrate, share and consume. How can your business tap into this same energy and spread some holiday cheer? Let’s look at a few fun and creative ways to make your social media shine as bright as Rudolph’s nose.  

Show Off Your Holiday Spirit 

People love seeing the human side of your business, especially during the holidays. Share your latest office décor, company-wide potluck or swapping Secret Santa gifts to allow your audience to see your authentic side. Sharing these moments makes your brand more relatable and brings a bit of excitement to your followers’ feeds.  

Include Interactive Content 

The holidays are all about connections, so why not get your followers involved? Ask them questions in social media stories with quizzes or polls, invite them to share their favorite holiday traditions or ask them to vote if Die Hard is actually a Christmas movie. User generated content also works wonders this time of year. Try creating a hashtag with your brand name included, and invite your audience to share their holiday photos, decorations or gift guides. This way you can easily track submissions and build a community around your brand. 

Giveaways!  

Who doesn’t love a holiday giveaway? Creating a fun holiday contest with an opportunity to win a special prize gets people talking and engaged. From the anticipation of winning to the joy of receiving, Christmas giveaways add an extra element of magic to the holiday season. However, don’t make the rules too difficult to enter the contest. Keep it simple by asking viewers to tag 2 friends below or share the post to their own stories, and watch the engagement roll in.  

And Give Back 

While this season brings fun with family time and gifts, it’s also the season for giving. Your social media platforms can be used to spotlight local organizations your company supports and by sharing stories that inspire others to give back – this can be through your own team volunteering or encouraging your audience to donate to a cause close to your heart. 

Go All-in on the Visuals 

Nothing catches the eye more than Santa Claus or gingerbread men, and your visual content should reflect the same. By adding festive elements to your graphics or videos, you can grab your audience’s attention and make your content pop. Utilizing Instagram Reels and TikToks are another way to share season’s greetings, behind-the-scenes of “Santa’s helpers” or putting your own branded spin on a social media advent calendar. Don’t forget to keep your visuals consistent across all your platforms for a cohesive look.  

Social media is the perfect place to celebrate the magic of the holidays with your audience. The key is to be authentic and focus on building meaningful relationships and connections. The more joy you share, the more memorable the year. How are you utilizing social media to spread holiday cheer? 

At JSK Marketing, we can help make your social media sparkle. We specialize in creating scroll-stopping content and strategies that connect, engage and deliver results. Whether you’re looking for campaign management, boosted engagement or someone to make your social media presence known, we’ve got you covered with our social media management services. Contact us today to get started! 

Video content has quickly become the hot thing on social media. When you think of social media video platforms the first ones that come to mind are YouTube and TikTok, but those two are only the tip of the iceberg. Before we get into the many options available, let’s talk about the importance of social media videos. 

The Importance of Social Media Videos 

Did you know 95% of users will retain a message watched on a video as opposed to 10% read in text? Short-form video delivers the highest ROI compared to other marketing trends and is one of the best ways to quickly engage your audience. Videos allow you to tell your story and show your brand’s personality. Plus, the stats don’t lie: videos on social media are more likely to be shared, commented on and liked than any other type of content.  

Now that we know the why, let’s look at the platforms you should be focusing on to make the most of your content. 

YouTube 

You can’t talk about video content and not mention YouTube. YouTube is king of long-form content, with a massive audience that is hungry for everything from tutorials to vlogs. One of the best things about YouTube is the staying power – videos posted years ago can still gain views and bring in new subscribers. Plus, YouTube is owned by Google, so your content can also show up on the search results pages. This makes focusing on high-quality production and SEO-friendly titles and descriptions necessary to make the most of YouTube’s search algorithm.  

TikTok 

TikTok has taken over the social media world. It’s the place for fast, creative content that has an algorithm with the potential to make any video go viral overnight. A huge advantage of TikTok is that it can help you grow audiences fast. The downside? You need to be posting consistently to grow that huge of an audience. And if you don’t have the time, check out our recent blog post on influencer marketing and how it equals B2C success. Moreover, if you’re looking to attract more of a Gen Z audience, shine on camera and have a ton of fun ideas – TikTok is your go-to platform.  

Instagram 

Whether it’s through 24-hour Stories or TikTok-style Reels, video sharing on Instagram is a must-do! Instagram stories have developed over time, and adding several different features to them gives a distinctive and entertaining feel. These features include GIFs, emojis, tags, stickers, music, and much more. Reels are also a great way to increase engagement on your profile and attract new followers. They’re a fun way to show your personality and give your followers a behind-the-scenes look at your life. If you want even more engagement, try using trending audio and hashtags to boost your visibility. 

At the end of the day, the best platform for your video content depends on your goals, audience and type of content you’re creating. At JSK Marketing, we specialize in creating high-impact videos that drive results across the right social media platforms. Whether you’re looking to boost your reach or just get more creative, our team can help you with our social media management services. Contact us today for a free 15-minute consultation.